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Brian Graden (MBA ’89) is president of MTV Networks and of Logo, the new gay-oriented cable channel launched in June. Logo features mostly movies but also documentaries, sports, travel shows, original sitcoms, concerts, and more. “When you tell a story about gay rodeo or gay surfers, it’s not a story about sex, nor does it need to be,” Graden explained to the New York Times (June 28, 2005). “So much connects us beyond sexuality.”
Graden was raised in a small town in Illinois and attended a Christian college before graduating from HBS and achieving executive stardom at VH1 and MTV. He sees his background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you have seen yourself represented on television for the last twenty years, but you’ve never had a home.”
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