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Faculty Research
Manufacturers usually pass on any cost increases in their materials to consumers. The result is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option is more likely to turn off your customers? Associate Professor John Gourville considers the alternatives in this Q&A.
Just as the Challenger space shuttle disaster was a learning experience for engineers, so too is the Enron crash for managers, says HBS professor Malcolm S. Salter. In a discussion of the company’s legacy, Salter examines what happened, why, and what has been learned.
Diversity has been a buzzword in organizations for at least fifteen years. How much is really known about its effects on performance? HBS associate professor Robin Ely and HBS professor David Thomas investigate.
Mission to Mars: It Really Is Rocket Science
Do the successful Mars missions mean NASA again has the right stuff? Associate Professor Alan MacCormack dissects the space agency’s “Faster, Better, Cheaper” program. His findings may help earthbound managers more effectively design and measure complex projects and organizations.
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