01 Sep 2004
The Wisdom of CrowdsRe: Matthew Bakal (MBA 2004)Topics:
The judgments of many people regarding the merits of a restaurant, hotel, or bar trump a single reviewers opinion. Thats the philosophy behind the Zagat Survey leisure guides, and Ted Zagat (MBA 04) has literally grown up with that concept: His parents founded the guidebook company 25 years ago, and hes now its COO.
Zagat (pronounced zuh-GAT) worked for the company while at HBS and came up with the idea of introducing nightlife guides, which have become a successful part of the business, the Boston Globe reported (July 14, 2004). When out on the town, though, Zagat likes to keep a low profile. He refuses to use his name to get a dinner reservation, said his roommate, Matt Bakal (MBA 04).
Zagat intends to expand Zagat Surveys Web business (building Zagat.coms content and capabilities) and its corporate sales (developing relationships with Fortune 500 companies interested in creating customized Zagat guides for their customers). And now that Im back home in New York, he added, I can check out all the great new nightspots that opened while I was in Boston.
Class of MBA 2004, Section F