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Stiletto Science
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Hughes: Forsaking space for a down-to-earth venture. Photo by Amber Novak |
MIT grad Brian Hughes (MBA 79) is bringing technology to bear on what may result in a giant step forward for womankind. Imagine, gushed the Austin, Texas, American-Statesman (July 8, 2004), a high-heeled shoe so cozy you can wear it all day, dance all night, and go to sleep without throbbing feet. Or, as Hughes described it, A shoe you can think in.
Hughes is chairman of HBN Shoe, which owns Insolia, a biomechanically correct design thats built into a heeled shoe and cant be seen when the shoe is being worn. Nordstrom is currently the only retailer that sells Insolia shoes, under the Amalfi brand.
Ive run a rocket company, Ive built transatlantic fiber cable, said Hughes. But if I go to a cocktail party and say, Oh, Im a CEO of a rocket company, after all the rocket scientist jokes are done, theres not much people really want to talk about. But now I walk into a cocktail party, and half the people in the room are fascinated by what Im doing.
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