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Who, Me?
Is this a great country or what? Once upon a time, a journey of self-discovery usually involved biting insects, bouts of diarrhea, familial approbation, and staggering opportunity costs while one searched out a shaman or mystic to help find ones true inner being. But nowadays, why bother? Just go online, specifically to Tickle.com, a social interaction Web site founded and run by James Currier (MBA 99).
Tickle is an interpersonal media company about everyones favorite subject: themselves, Currier explained to the New York Times (March 8, 2004). The company offers a variety of tests on personality, careers, and sex, and includes a social network component comprised of dating and friend-finding services based on personality tests that link like-minded people. Users are charged for the dating service and for in-depth tests (developed by a staff of psychologists), which generate three-quarters of Tickles revenues, with the remainder coming from ads and memberships. Since the site was introduced in 1999, the company says some 50 million people have taken a Tickle test and some 18 million are active members.
Everyone says that you cant be scientific and fun, but we think you can, Currier said.
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