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| Reid Photo courtesy of Arista |
When Antonio (“LA”) Reid (AMP:ISMP 154) succeeded the legendary Clive Davis at Arista Records, a lot of people wondered if he was up to the job. Sure, Reid had founded Atlantabased hiphop and R&B label LaFace and built it into a $100 million company, but Arista represented the full spectrum of pop music genres and featured a stable of veteran, bigtime artists, including Aretha Franklin, Carlos Santana, and Bruce Springsteen.
As the New York Times (March 2, 2003) reported, Reid has “silenced his critics with a string of multimillionselling albums, even in a period when sales are down sharply.” He’s also undergone a personal makeover, hitting the gym to shed fifty pounds, shaving his beard, and becoming more homebody than homeboy, enjoying domestic life with his wife and oneyearold daughter. “If you’re having a party,” he said, “you can bet I won’t be there.”
Arista is doing well, thanks to its established stars along with newcomers such as Pink, Avril Lavigne, Usher, and OutKast — the latter two, along with Santana, won Grammys this year. Asked about his goals for the company, Reid said, “Today my strategy is where is my next hit going to come from. My strategy in ten years will be the same damn strategy: Where will the next hit or the next star come from?”
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