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Stories

01 Jun 2010

Faculty Books

Topics: Information-BooksEconomics-Economic SystemsMarkets-Emerging MarketsGovernance-Governing Rules, Regulations, and ReformsDecision Making-DecisionsCompetition-Competitive Strategy
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Different: Escaping the Competitive Herd

by Youngme Moon
(Crown Business)

Professor Moon examines what it means for a company to offer something that is fundamentally, comprehensively different. She identifies iconoclastic companies like Apple and Google that have rejected orthodoxy in favor of a more adventurous approach and have struck a chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule.

Winning in Emerging Markets: A Road Map for Strategy and Execution

by Tarun Khanna and Krishna G. Palepu
(Harvard Business Press)

Professors Khanna and Palepu argue that the main exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectualproperty adjudication, data research firms) that facilitate efficient business operations. They provide a framework for assessing emerging markets’ potential and crafting strategies for succeeding in those markets.

Government and Markets: Toward a New Theory of Regulation

edited by Edward J. Balleisen and David A. Moss
(Cambridge University Press)

A field long neglected, the study of regula

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