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Blake Hall (MBA ’10) grew up in a military family, became an Army Ranger, and was a platoon leader in Iraq for fifteen months. A conversation with a fellow veteran about the difficulty of buying and selling household items, cars, real estate, and other personal effects amid the peripatetic military lifestyle gave Hall and some HBS classmates the idea for an online marketplace exclusively for military personnel, the New York Post reported (November 15, 2010). “The goal is to raise the quality of life for the most transient demographic in America,” Hall said of his site, TroopSwap.com, which requires a military ID for membership. Ten percent of the proceeds from the start-up will go to the Wounded Warrior Project, explained Hall, who also noted that military experience is great preparation for the demands of entrepreneurship.
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