01 Mar 2013
edited by Thomas Davenport
This book, a collection of research papers from the International Institute for Analytics, addresses a wide variety of topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and organizational issues
in building analytical capabilities, and case studies of the application of analytics in several industries.
by Francesca Gino
(Harvard Business Review Press)
Simple, irrelevant factors can have profound consequences on decisions and behavior, often diverting one from original plans and desires. Associate Professor Gino explores inconsistent decisions made in a wide range of circumstances, from our roles as consumers and employees (what we buy, how we manage others) to the choices we make more broadly as human beings (whom we date, how we deal with friendships). She identifies the factors likely to sway decisions in wrong directions and how to correct for these subtle influences.
by Elizabeth Dunn and Michael Norton
(Simon & Schuster)
Associate Professor Norton and his coauthor explain why individuals and companies seeking to create happier employees and provide "happier products" to their customers can get more happiness for their money by following five principles, from choosing experiences over stuff to spending money on others. They describe new research revealing that luxury cars often provide no more pleasure than economy models and that commercials can enhance the enjoyment of watching television. They show how companies from Google to Charmin have put these ideas into action.