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Playing off the popularity of lottery games, HBS professor Peter Tufano has designed a savings program called “Save to Win,” now being tested at eight credit unions in Michigan. To participate, individuals open a one-year certificate of deposit, earning a chance to win a $100,000 prize for every $25 saved. Aside from better odds, the program offers something much more tangible for thrill-seeking lotto players: money in the bank. Since its launch in January 2009, Save to Win has attracted $3.8 million in new deposits from almost 9,500 members in its first 28 weeks of operation.

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Featured Alumni

Featured Alumni

Class of MBA 1984, Section I

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