Faculty Research Online

01 Dec 2011

Faculty Research Online

HBS Working Knowledge offers a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links.

Topics: Entertainment-Music Entertainment-Music Information-Cases Information-Journals and Magazines Health-Health Care and Treatment Marketing-Brands and Branding Social Enterprise-Nonprofit Organizations

HBS Cases: Lady Gaga

What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that created a global brand. See http://hbswk.hbs.edu/item/6812.html.

How ‘Hybrid’ Nonprofits Can Stay on Mission

As nonprofits add more for-profit elements to their business models, they can suffer mission drift. Associate Professor Julie Battilana says hybrid organizations can stay on target if they focus on two factors: the employees they hire and the way they socialize those employees. See http://hbswk.hbs.edu/item/6795.html.

Making the Case for Consumer-Driven Health Care

Even as “Obamacare” becomes an issue in the 2012 presidential election, policymakers continue the debate on how best to deliver affordable and efficient health care to millions of Americans. In this video interview, Professor Regina Herzlinger argues that consumers should have more say over their own care. See http://hbswk.hbs.edu/item/6730.html.

Stories

Stories