Stories
Stories
Alumni Books
It Happened on the Way to War: A Marine’s Path to Peace
by Rye Barcott (MPA/MBA ’09)
(Bloomsbury USA)
Barcott relates how as a college student he lived in the Kibera slum of Nairobi, Kenya, for part of a summer, seeing poverty he’d never imagined. Wanting to help, he and two friends built Carolina for Kibera (CFK), a pioneer in participatory development showing how with the right kind of support, people in desperate places will take charge of their lives and create change. Later, serving as a human intelligence officer in Iraq and Bosnia and leading Marines in dangerous places, he used the tools learned building CFK to become a more effective counterinsurgent and peacekeeper.
The Custom-Fit Workplace: Choose When, Where, and How to Work and Boost Your Bottom Line
by Joan Blades and Nanette Fondas (DBA ’87)
(Jossey-Bass)
Blades and Fondas offer creative ways for individuals to fit work requirements with life obligations and to persuade managers to adopt these custom-fit work strategies to improve their bottom line. Telling the stories of people at companies like JetBlue, Ernst & Young, and Best Buy, the authors discuss new twists on traditional flexible hours and part-time work strategies, virtual workplaces, results-only work environments, babies at work programs, and on-ramp and off-ramp opportunities.
Get the Job You Really Want
by James Caan (AMP 164, 2003)
(Portfolio)
To land the job of your dreams, Caan explains how to stay positive in a difficult economic climate and find the right opportunities; how to package yourself to make sure you secure an interview; how important preparation is for an interview so that you are relaxed and give a great performance; how to show your passion and ask the perfect questions; and how to close the best deal on a job offer.
Alchemists of Loss: How Modern Finance and Government Intervention Crashed the Financial System
by Kevin Dowd and Martin Hutchinson (MBA ’73)
(Wiley)
The authors discuss modern finance as a U.S. invention, the theories and practices associated with it, and the changes that were made in business models and risk management on Wall Street and at other major financial centers. The book breaks down the events involved in the 2007–2008 financial collapse, reveals how botched policy responses made a bad situation worse, and focuses on lessons that the practice of finance must learn from recent events.
The Female Vision: Women’s Real Power at Work
by Sally Helgesen and Julie Johnson (MBA ’82)
(Berrett-Koehler Publishers)
Helgesen and Johnson demonstrate that what women perceive in organizations (like interpersonal factors) often goes unnoticed and unrewarded but is exactly what many companies need to succeed. They investigate the stories of a number of women whose vision improved their companies, although they often had to struggle against unresponsive organizations and peers and even their own personal fears. The authors show how companies can create environments that welcome and encourage women to share what they notice, to the benefit of the bottom line.
C-Scape: Conquer the Forces Changing Business Today
by Larry Kramer (MBA ’74)
(HarperBusiness)
The business landscape used to be easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a “C-Scape” has emerged: a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a main currency of value; and where convergence continues to revolutionize every part of every business.
Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut-Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between
by Jay Conrad Levinson and Andrew Neitlich (MBA ’91)
(Morgan James Publishing)
Guerrilla marketing involves being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts. Levinson and Neitlich show how to use these techniques to advance your career and prosper without being blindsided by overnight industry collapses, potential layoffs, economic shocks, corporate scandals, international competition, or technological disruptions.
Zero-Sum Game: The Rise of the World’s Largest Derivatives Exchange
by Erika S. Olson (MBA ’03)
(Wiley)
Olson, a former managing director at the Chicago Board of Trade (CBOT), tells the behind-the-scenes story of how the historic merger between the Chicago Mercantile Exchange and CBOT almost didn’t happen. She details the reasons behind the derivatives market’s spectacular growth and explains how derivatives affect the lives of average consumers worldwide by influencing everything from interest rates on credit cards to the cost of a cheeseburger.
Net Profit: How to Succeed in Digital Business
by David Soskin (MBA ’79)
(Wiley)
Soskin, the former CEO of Cheapflights Media and current chairman of mySupermarket.co.uk, has solved the problems that arise when building a business on the Internet. He shows how to convert a brilliant idea into something that actually pays, get necessary funding to expand, build a great team of staff and advisers, keep the cash flowing, and go global.
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