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Stories

Stories

Making Dreams AttainableMaking Dreams Attainable   

New initiatives aim to position the MBA Program within the financial reach of more candidates 

Clearing the AirClearing the Air   

Faculty and alumni on the opportunity—and necessity—of carbon capture technology 

Step ChangeStep Change   

When she came back to Egypt five years ago, investor Amal Enan embraced the chaos—and found a path to impact her country’s future 

Free SpiritsFree Spirits   

With celebrity backers, splashy investments, and a bevy of tasty new products, the non-alcoholic drink shelf is the new life of the party 
Filter Results: (15) Arrow Down
Filter Results: (15) Arrow Down Arrow Up

Marketing-Social MarketingRemove Marketing-Social Marketing →

15 Results
  • 25 Feb 2020
  • HBS Alumni Bulletin
Gotta Dance
Re: Evan Horowitz (MBA 2008); By: Julia Hanna
  • 01 Sep 2017
  • HBS Alumni Bulletin
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
Celebrity branding expert; author, New York Times bestseller The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)
Re: Jeetendr Sehdev (MBA 2004); By: Julia Hanna
  • 01 Sep 2017
  • HBS Alumni Bulletin
In My Humble Opinion: Career Peak
The path from consultant to record-breaking adventure athlete
Re: Suz Stroeer (MBA 2011); By: April White
  • 06 Feb 2015
  • Fast Company
The Billion-Dollar E-commerce Company You Know Nothing About
Re: Bob Spieth (MBA 1990); Diane Escher (MBA 2009)
  • 01 Dec 2014
  • HBS Alumni Bulletin
Making Big Data Fashionable
Karen Moon (MBA 2008), Cofounder and CEO, Trendalytics
Re: Karen Moon (MBA 2008); Amy Jain (MBA 2010); Daniella Yacobovsky (MBA 2010); By: Christine Lejeune
  • 03 Jun 2014
  • Harvard Business Review
Disrupting the Gaming Industry with the Same Old Playbook
Re: Alessandro Di Fiore (PPL 2010)
  • 28 Apr 2014
  • HBS Working Knowledge
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
NFL players Richard Sherman, Arian Foster, Larry Fitzgerald, and Domonique Foxworth discussed Twitter pros and cons on marketing and race relations at Harvard Business School.
Re: Domonique Foxworth (MBA 2015); Anita Elberse (Lincoln Filene Professor of Business Administration)
  • 19 Mar 2014
  • HBS Working Knowledge
A Brand Manager’s Guide to Losing Control
Jill Avery discusses the landscape of "open source branding," wherein consumers not only discuss and disseminate branded content, they also create it.
Re: Jill J. Avery (Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator)
  • 10 Feb 2014
  • CNN Money.com
Get $100,000, Give Up 6% of Your Pay
Rachel Honeth Kim dreamed of starting her own business. So Kim sold herself to investors. Literally.
Re: Rachel Kim (MBA 2011)
  • 01 Dec 2013
  • HBS Alumni Bulletin
14 for '14
HBS alumni weigh in on what to watch for in the coming year
Re: Jim Miller (MBA 1988); Nick Taranto (MBA 2010); Karen Tumulty (MBA 1981); Francis Tapon (MBA 1997); Bob Lord (MBA 1990); Scott Belsky (MBA 2008); Aslaug Magnusdottir (MBA 2000); Ray Soifer (MBA 1965); Walter Delph (MBA 2003); John Piscitello (MBA 1998); Andy Tobias (MBA 1972); Grover Norquist (MBA 1981); Erika Olson (MBA 2003); Juan Enriquez (MBA 1986)
  • 01 Mar 2013
  • Harvard Business Review
Sir Martin Sorrell on What's Next
Re: Martin Sorrell (MBA 1968)
  • 06 Aug 2012
  • Australian Financial Review
Social Media on Fire
Re: Victoria Ransom (MBA 2008)
  • 16 Feb 2010
  • Alumni Stories
Winging It
Re: Sunil Nagaraj (MBA 2009); Theresa Tribble (MBA 2009)
  • 01 Jun 2008
  • Alumni Stories
New Face at Facebook
Re: Sheryl Sandberg (MBA 1995)
  • 01 Sep 2003
  • Alumni Stories
Richard Edelman
A Family Legacy
Re: Rich Edelman (MBA 1978); By: Susan Young
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