Marketing-Product Launch - Stories - Harvard Business School

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Filter Results: (12)

12 Results

14 May 2020
Today

Proven Skincare CEO Shares Inspiration Behind Successful Line

Re: Ming Zhao (MBA 2012)

25 Feb 2020
HBS Alumni Bulletin

Case Study: The Credit Bureau

A furniture rental service plans for expansion

Re: Daniel Ramirez (MBA 2015); Aditya Khilnani (MBA 2019); Susan Holliday (AMP 187); Sergio Rattner (MBA 2001); Phil Erickson (AMP 83); Simon Pellas (MBA 2019); Wilfried Eyi (MBA 2019); By: Jen McFarland Flint

19 Feb 2020
HBS Alumni News

Running a Decathlon

How William Patton helped build one of the country’s most famous academic competitions— and encouraged students of all abilities

Re: Bill Patton (PMD 21); By: Lisa Scanlon Mogolov

01 Mar 2019
HBS Alumni Bulletin

In My Humble Opinion: Easy Rider

Revving up at Harley-Davidson

Re: Anoop Prakash (MBA 2001); By: Julia Hanna

27 Jan 2016
Poets & Quants

Harvard MBA Hurdles Silicon Valley Gender Barrier

Re: Katrina Lake (MBA 2011)

15 Oct 2014
HBS Working Knowledge

Apple Pay’s Technology Adoption Problem

Re: Willy C. Shih (Robert and Jane Cizik Professor of Management Practice in Business Administration)

25 Sep 2014
Harvard Gazette

The Business of Being Beyoncé

Re: Stacie Smith (MBA 2014); Anita Elberse (Lincoln Filene Professor of Business Administration)

03 Sep 2014
Harvard Business Review

How to Market Test a New Idea

A difficult but vital discipline

Re: Scott Anthony (MBA 2001)

13 May 2014
Harvard Business Review

Harnessing the Power of Peer Pressure

A New Lever to Change Consumer Behavior

Re: Robyn Bolton (MBA 2005)

19 Feb 2013
Boston Globe

Sam Adams: Now (finally) in a can

Re: James Koch (MBA 1978)

01 Dec 2009
Alumni Stories

Downhill Re-Boot

Re: Denny Hanson (OPM 2)

01 Dec 2006
Alumni Stories

Rolling Thunder

Re: Steve Heese (MBA 1988); Stephen Julius (MBA 1988)