Marketing-Marketing Strategy - Stories - Harvard Business School

<form name="aspnetForm" method="post" action="default.aspx?HBSTopic=Marketing-Marketing+Strategy" id="aspnetForm">
<input type="hidden" name="MSOWebPartPage_PostbackSource" id="MSOWebPartPage_PostbackSource" value="" />
<input type="hidden" name="MSOTlPn_SelectedWpId" id="MSOTlPn_SelectedWpId" value="" />
<input type="hidden" name="MSOTlPn_View" id="MSOTlPn_View" value="0" />
<input type="hidden" name="MSOTlPn_ShowSettings" id="MSOTlPn_ShowSettings" value="False" />
<input type="hidden" name="MSOGallery_SelectedLibrary" id="MSOGallery_SelectedLibrary" value="" />
<input type="hidden" name="MSOGallery_FilterString" id="MSOGallery_FilterString" value="" />
<input type="hidden" name="MSOTlPn_Button" id="MSOTlPn_Button" value="none" />
<input type="hidden" name="__REQUESTDIGEST" id="__REQUESTDIGEST" value="noDigest" />
<input type="hidden" name="MSOSPWebPartManager_DisplayModeName" id="MSOSPWebPartManager_DisplayModeName" value="Browse" />
<input type="hidden" name="MSOSPWebPartManager_ExitingDesignMode" id="MSOSPWebPartManager_ExitingDesignMode" value="false" />
<input type="hidden" name="MSOWebPartPage_Shared" id="MSOWebPartPage_Shared" value="" />
<input type="hidden" name="MSOLayout_LayoutChanges" id="MSOLayout_LayoutChanges" value="" />
<input type="hidden" name="MSOLayout_InDesignMode" id="MSOLayout_InDesignMode" value="" />
<input type="hidden" name="MSOSPWebPartManager_OldDisplayModeName" id="MSOSPWebPartManager_OldDisplayModeName" value="Browse" />
<input type="hidden" name="MSOSPWebPartManager_StartWebPartEditingName" id="MSOSPWebPartManager_StartWebPartEditingName" value="false" />
<input type="hidden" name="MSOSPWebPartManager_EndWebPartEditing" id="MSOSPWebPartManager_EndWebPartEditing" value="false" />
<input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="/wEPDwUBMA9kFgJmD2QWAgIBD2QWBgIBD2QWBAICD2QWAmYPFgIeBFRleHQFQE1hcmtldGluZy1NYXJrZXRpbmcgU3RyYXRlZ3kgLSBTdG9yaWVzIC0gSGFydmFyZCBCdXNpbmVzcyBTY2hvb2xkAgMPFgIfAGVkAhMPDxYCHgdWaXNpYmxlaGRkAhcPZBYCAgEPZBYCZg9kFgICAw9kFgICBQ8PFgQeBkhlaWdodBsAAAAAAAB5QAEAAAAeBF8hU0ICgAFkFgICAQ88KwAJAQAPFgQeDVBhdGhTZXBhcmF0b3IECB4NTmV2ZXJFeHBhbmRlZGdkZGT0WvrqSrfZ1ph0g0MzhXVxpzFhNw==" />

<script type="text/javascript">
//<![CDATA[
var MSOWebPartPageFormName = 'aspnetForm';
var g_presenceEnabled = true;var _fV4UI=true;var _spPageContextInfo = {webServerRelativeUrl: "\u002fstories", webLanguage: 1033, currentLanguage: 1033, webUIVersion:4,pageListId:"{063cf335-0aa3-414d-b1fd-54396eec489f}",pageItemId:1, alertsEnabled:true, siteServerRelativeUrl: "\u002f", allowSilverlightPrompt:'True'};//]]>
</script>
<script type="text/javascript" src="/_layouts/1033/init.js?rev=mdjxRHK1V7KZ%2BuOTcNNcmQ%3D%3D"></script>
<script src="/WebResource.axd?d=kFQ_RDryXrbEsla9q-cCedWZl795WG1J43W387ZtKF9JnBo_rW5MyAtGdT1unzbHAZcubF4yURrwHLio4zvEmzQKQCSAvR4QKam8A2tDr2yl69YUsvv0fHjNvno2sXI9GsR2KOYL1fZChwGc0RSR2viipLs1&t=636767462854137053" type="text/javascript"></script>
<script type="text/javascript">
//<![CDATA[
var dlc_fvsi = {"DefaultViews":[],"ViewUrls":[],"WebUrl":"\/stories"};//]]>
</script>

<script type="text/javascript">
//<![CDATA[
function _spNavigateHierarchy(nodeDiv, dataSourceId, dataPath, url, listInContext, type) {
    CoreInvoke('ProcessDefaultNavigateHierarchy', nodeDiv, dataSourceId, dataPath, url, listInContext, type, document.forms.aspnetForm, "", "\u002fstories\u002fPages\u002fdefault.aspx");

}
//]]>
</script>
<input type="hidden" name="__VIEWSTATEGENERATOR" id="__VIEWSTATEGENERATOR" value="7BAFC84E" />
<script type="text/javascript">RegisterSod("sp.core.js", "\u002f_layouts\u002fsp.core.js?rev=7ByNlH\u00252BvcgRJg\u00252BRCctdC0w\u00253D\u00253D");</script><script type="text/javascript">RegisterSod("sp.res.resx", "\u002f_layouts\u002fScriptResx.ashx?culture=en\u00252Dus\u0026name=SP\u00252ERes\u0026rev=b6\u00252FcRx1a6orhAQ\u00252FcF\u00252B0ytQ\u00253D\u00253D");</script><script type="text/javascript">RegisterSod("sp.ui.dialog.js", "\u002f_layouts\u002fsp.ui.dialog.js?rev=Tpcmo1\u00252FSu6R0yewHowDl5g\u00253D\u00253D");RegisterSodDep("sp.ui.dialog.js", "sp.core.js");RegisterSodDep("sp.ui.dialog.js", "sp.res.resx");</script><script type="text/javascript">RegisterSod("core.js", "\u002f_layouts\u002f1033\u002fcore.js?rev=Emb5hNX1RZMNXk9oS82yvA\u00253D\u00253D");</script>
<script type="text/javascript">
//<![CDATA[
var _spFormDigestRefreshInterval = 1440000;window.g_updateFormDigestPageLoaded = new Date(); window.g_updateFormDigestPageLoaded.setDate(window.g_updateFormDigestPageLoaded.getDate() -5);function loadMDN2() { EnsureScript('MDN.js', typeof(loadFilterFn), null); }
function loadMDN1() { ExecuteOrDelayUntilScriptLoaded(loadMDN2, 'sp.ribbon.js'); }
_spBodyOnLoadFunctionNames.push('loadMDN1');//]]>
</script>
<script type="text/javascript">RegisterSod("sp.runtime.js", "\u002f_layouts\u002fsp.runtime.js?rev=IGffcZfunndj0247nOxKVg\u00253D\u00253D");RegisterSodDep("sp.runtime.js", "sp.core.js");RegisterSodDep("sp.runtime.js", "sp.res.resx");</script><script type="text/javascript">RegisterSod("sp.js", "\u002f_layouts\u002fsp.js?rev=\u00252B4ZEyA892P3T0504qi0paw\u00253D\u00253D");RegisterSodDep("sp.js", "sp.core.js");RegisterSodDep("sp.js", "sp.runtime.js");RegisterSodDep("sp.js", "sp.ui.dialog.js");RegisterSodDep("sp.js", "sp.res.resx");</script><script type="text/javascript">RegisterSod("cui.js", "\u002f_layouts\u002fcui.js?rev=OOyJv78CADNBeet\u00252FvTvniQ\u00253D\u00253D");</script><script type="text/javascript">RegisterSod("inplview", "\u002f_layouts\u002finplview.js?rev=WB6Gy8a027aeNCq7koVCUg\u00253D\u00253D");RegisterSodDep("inplview", "core.js");RegisterSodDep("inplview", "sp.js");</script><script type="text/javascript">RegisterSod("ribbon", "\u002f_layouts\u002fsp.ribbon.js?rev=F\u00252BUEJ66rbXzSvpf7nN69wQ\u00253D\u00253D");RegisterSodDep("ribbon", "core.js");RegisterSodDep("ribbon", "sp.core.js");RegisterSodDep("ribbon", "sp.js");RegisterSodDep("ribbon", "cui.js");RegisterSodDep("ribbon", "sp.res.resx");RegisterSodDep("ribbon", "sp.runtime.js");RegisterSodDep("ribbon", "inplview");</script><script type="text/javascript">RegisterSod("sp.ui.policy.resources.resx", "\u002f_layouts\u002fScriptResx.ashx?culture=en\u00252Dus\u0026name=SP\u00252EUI\u00252EPolicy\u00252EResources\u0026rev=YhBHGmUAGyJ3lAgSdE4V\u00252Fw\u00253D\u00253D");</script><script type="text/javascript">RegisterSod("mdn.js", "\u002f_layouts\u002fmdn.js?rev=gwmFFJ2\u00252FfFacqXWAqG\u00252FqKg\u00253D\u00253D");RegisterSodDep("mdn.js", "sp.core.js");RegisterSodDep("mdn.js", "sp.runtime.js");RegisterSodDep("mdn.js", "sp.js");RegisterSodDep("mdn.js", "cui.js");RegisterSodDep("mdn.js", "ribbon");RegisterSodDep("mdn.js", "sp.ui.policy.resources.resx");</script>
<script type="text/javascript">
//<![CDATA[

function _spNavigateHierarchyEx(nodeDiv, dataSourceId, dataPath, url, listInContext, type, additionalQString) {
    SetAdditionalNavigateHierarchyQString(additionalQString);
    g_originalSPNavigateFunc(nodeDiv, dataSourceId, dataPath, url, listInContext, type);
}

g_originalSPNavigateFunc = _spNavigateHierarchy;
_spNavigateHierarchy = _spNavigateHierarchyEx;
var _fV4UI = true;//]]>
</script>
<script type="text/javascript">RegisterSod("msstring.js", "\u002f_layouts\u002f1033\u002fmsstring.js?rev=QtiIcPH3HV7LgVSO7vONFg\u00253D\u00253D");</script><script type="text/javascript">RegisterSod("browserScript", "\u002f_layouts\u002f1033\u002fnon_ie.js?rev=EVTj1bu32\u00252FMla6SDN\u00252FsNTA\u00253D\u00253D");</script>
<script type="text/javascript">
//<![CDATA[
var __wpmExportWarning='This Web Part Page has been personalized. As a result, one or more Web Part properties may contain confidential information. Make sure the properties contain information that is safe for others to read. After exporting this Web Part, view properties in the Web Part description file (.WebPart) by using a text editor such as Microsoft Notepad.';var __wpmCloseProviderWarning='You are about to close this Web Part.  It is currently providing data to other Web Parts, and these connections will be deleted if this Web Part is closed.  To close this Web Part, click OK.  To keep this Web Part, click Cancel.';var __wpmDeleteWarning='You are about to permanently delete this Web Part.  Are you sure you want to do this?  To delete this Web Part, click OK.  To keep this Web Part, click Cancel.';//]]>
</script>
</form>

Skip to Main Content

Filter Results: (44)

Filter Results: (44)

44 Results

31 Oct 2019
Making A Difference

Finding an Audience

A homegrown service in Mexico uses the web and more to promote professional music events to an enthusiastic public

Re: Rene Solis (MBA 1958)

01 Sep 2018
HBS Alumni Bulletin

The True Value of a Tweet

Accounting for social media’s sway

Re: Sunil Gupta (Edward W. Carter Professor of Business Administration); By: Jen McFarland Flint

24 May 2017
HBS Alumni News

Angie Hicks, MBA 2000

2017 Alumni Achievement Award Recipient

Re: Angie Hicks (MBA 2000); By: Susan Young

01 Mar 2017
HBS Alumni Bulletin

Swimming with the Stream

A musician’s guide to releasing albums in the modern era

Re: Kiran Gandhi (MBA 2015); By: Dan Morrell

17 Nov 2016
The Wall Street Journal Online

Rent the Runway Sets Up Shop at Neiman Marcus

Re: Jenn Hyman (MBA 2009); Jenny Carter Fleiss (MBA 2009); Jim Gold (MBA 1991)

26 Jul 2016
HBS Alumni News

Alumni Capture the Essence of Pokemon GO Craze

09 Apr 2016
TheStreet

Introducing Panera 2.0

Ron Shaich on the high-tech future of sandwiches

Re: Ron Shaich (MBA 1978)

19 Mar 2016
New York Post

Ex-McKinsey Analyst Finds New Path as Lavish Jeweler

Re: Zameer Kassam (MBA 2007); Rob Kaplan (MBA 1983)

23 Oct 2015
Boston Globe

Staples Founder Thomas Stemberg Dies at 66

Re: Mitt Romney (MBA 1974)

01 Sep 2015
HBS Alumni Bulletin

Case Study: Golden Ticket

To go far or wide in the high school sports market

Re: Jen Rottenberg (MBA 1996); Cindy Park (PLDA 12); Peter Anderson (MBA 1981); Steve Chien (MBA 1996); Jeannette Galvanek (PMD 56); Uli Riebe (MBA 2011); Garry Lloyd (GMP 8); Anita Lynch (MBA 2008)

06 Jul 2015
Alumni Stories

Lights! Camera... Market!

A film, a farm, and a marketing risk that paid off in unexpected ways

Re: Jared Simon (MBA 2008); By: Margie Kelley

23 Feb 2015
HBS Newsroom

Five HBS Faculty Members Win Awards in Global Case Writing Competition

Re: Carliss Y. Baldwin (William L. White Professor of Business Administration, Emerita); Thomas R. Eisenmann (Howard H. Stevenson Professor of Business Administration); Karim R. Lakhani (Charles Edward Wilson Professor of Business Administration); David B. Yoffie (Max and Doris Starr Professor of International Business Administration)

06 Feb 2015
Fast Company

The Billion-Dollar E-commerce Company You Know Nothing About

Re: Bob Spieth (MBA 1990); Diane Escher (MBA 2009)

01 Dec 2014
HBS Alumni Bulletin

Creating the Shopping Experience of the Future

Ivy Ross (PMD 68, 1994), Head, Google Glass

Re: Ivy Ross (PMD 68); Jenn Hyman (MBA 2009); Jenny Carter Fleiss (MBA 2009); By: Christine Lejeune

09 Oct 2014
Forbes

Meet Art Peck, Gap Inc's New CEO, the Man Modernizing Retail's Old-Timer

Re: Art Peck (MBA 1979)