Stories - Alumni - Harvard Business School

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31 Results

25 Jan 2017
Boston Business Journal

How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal

04 May 2016
HBS Working Knowledge

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

Re: James Heskett

13 Apr 2015
HBS Working Knowledge

3 Ways Firms Can Profit From Environmental Investments

Re: Rebecca Henderson

09 Mar 2015
HBS Newsroom

Professor Emeritus Walter J. Salmon Dies at 84

02 Oct 2014
Harvard Business Review

5 Technology Questions Every CMO Must Ask

13 Aug 2014
Harvard Business Review

A Whole-Brain Approach to Marketing

10 Dec 2013
Harvard Business School Podcast

The World is Anything but Flat

Professor John Quelch shares why place matters more than ever in global marketing.

Re: John Quelch

18 Nov 2013
Poets & Quants

Poets & Quants' Top-Ranked Startup: Wildfire

26 Mar 2013
Alumni Stories

Facebook's other first lady

20 Feb 2013
HBS Alumni Bulletin

Thanking Veterans Online

13 Feb 2013
New York Times

Everything but the Cook

01 Jun 2012
Alumni Stories

01 Dec 2011
Alumni Stories

Clocky’s quest for market share

By: Carmen Nobel

24 May 2011
Alumni Stories

Marketing the Public Library

01 Sep 2010
Alumni Stories

Appearance, Attraction, and the Monetization of Allure

By: Garry Emmons