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Stories
Stories
Forward Thinking
Forward Thinking
Saving Giraffes from Silent Extinction
Keeping the Faith
Keeping the Faith
A new course investigates the powerful connections between belief, spirituality, and leadership
Mothers of Invention
Mothers of Invention
How three HBS alumnae are building a global community of women entrepreneurs
For the Records
For the Records
In the midst of Austin’s buzzy music scene, Caren Kelleher is finding her harmony as both founder of Gold Rush Vinyl and new co-owner of Waterloo Records, with ambitions of preserving the local music scene and supporting the careers of indie artists
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Marketing-Brands and Branding
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73
Results
01 Jun 2025
HBS Magazine
Barbie: Reviving a Cultural Icon at Mattel
Re: Elie Ofek (Malcolm P. McNair Professor of Marketing); By: Christine Speer Lejeune; Illustrations by Miguel Porlan
15 Dec 2024
HBS Magazine
Agenda: Amanda E/J Morrison (MBA 2014)
Re: Amanda Johnson (MBA 2014); By: Janelle Nanos
194
01 Dec 2022
HBS Alumni Bulletin
Action Plan: To the Letter
Re: Ninan Chacko (AMP 158); By: April White
25 Aug 2022
HBS Alumni Bulletin
Action Plan: Fired Up
Building a brand, and a culture, at Traeger Grills
Re: Jeremy Andrus (MBA 2002); By: Deborah Blagg
15 Feb 2022
KHOU 11
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Re: Britney Winters (MBA 2016)
10 Mar 2021
HBS Alumni Bulletin
Action Plan: Brewing Awareness
Introducing Indian consumers to craft beer
Re: Javed Murad (MBA 2008); By: Julia Hanna
264
12 Feb 2021
Skydeck
How Dunkin’ Donuts Took Over the World
Former Dunkin’ CEO Robert Rosenberg (MBA 1963) on the mindset, the master plans—and the mistakes—that turned a local business into a global icon
01 Sep 2020
HBS Alumni Bulletin
Giving Amazon the Boot
Why some retailers are leaving the ecommerce platform in search of a better fit
Re: Sarah Ford (MBA 2007); Imran Amed (MBA 2002); Helen Mou (MBA 2014); By: Lisa Scanlon Mogolov
25 Feb 2020
HBS Alumni Bulletin
Gotta Dance
Re: Evan Horowitz (MBA 2008); By: Julia Hanna
04 Sep 2019
HBS Alumni Bulletin
Clicks and Mortar
What e-commerce companies can teach the old guard about physical retail
Re: Jill J. Avery (Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator); Antonio Moreno (Sicupira Family Associate Professor of Business Administration); By: Jen McFarland Flint
04 Sep 2019
HBS Alumni Bulletin
Action Plan: A New ’Cue
Re: Kevin Corsello (OPM 45); By: April White
01 Mar 2019
HBS Alumni Bulletin
Action Plan: Fruit of the Vine
Cultivating a passion with deep roots
Re: Page Cowles (MBA 1983); By: Ryan Jones
01 Jun 2018
HBS Alumni Bulletin
Disrupting India’s Dental Market
How consistency fueled an upstart chain’s rapid expansion
Re: Amar Singh (MBA 1998); By: Sasha Issenberg
18 Jan 2018
Making A Difference
Making a Mark in Multicultural Marketing
Re: Sheila Marmon (MBA 1999)
20 Dec 2017
Bloomberg BusinessWeek
How SodaStream Makes—and Markets—Peace
Re: Dani Birnbaum (MBA 1992)
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