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Stories

Stories

Forward ThinkingForward Thinking   

Saving Giraffes from Silent Extinction 

Keeping the FaithKeeping the Faith   

A new course investigates the powerful connections between belief, spirituality, and leadership 

Mothers of InventionMothers of Invention   

How three HBS alumnae are building a global community of women entrepreneurs 

For the RecordsFor the Records   

In the midst of Austin’s buzzy music scene, Caren Kelleher is finding her harmony as both founder of Gold Rush Vinyl and new co-owner of Waterloo Records, with ambitions of preserving the local music scene and supporting the careers of indie artists 
Filter Results: (73) Arrow Down
Filter Results: (73) Arrow Down Arrow Up

Marketing-Brands and BrandingRemove Marketing-Brands and Branding →

73 Results
  • 01 Jun 2025
  • HBS Magazine
Barbie: Reviving a Cultural Icon at Mattel
Re: Elie Ofek (Malcolm P. McNair Professor of Marketing); By: Christine Speer Lejeune; Illustrations by Miguel Porlan
  • 15 Dec 2024
  • HBS Magazine
Agenda: Amanda E/J Morrison (MBA 2014)
Re: Amanda Johnson (MBA 2014); By: Janelle Nanos
194
  • 01 Dec 2022
  • HBS Alumni Bulletin
Action Plan: To the Letter
Re: Ninan Chacko (AMP 158); By: April White
  • 25 Aug 2022
  • HBS Alumni Bulletin
Action Plan: Fired Up
Building a brand, and a culture, at Traeger Grills
Re: Jeremy Andrus (MBA 2002); By: Deborah Blagg
  • 15 Feb 2022
  • KHOU 11
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Re: Britney Winters (MBA 2016)
  • 10 Mar 2021
  • HBS Alumni Bulletin
Action Plan: Brewing Awareness
Introducing Indian consumers to craft beer
Re: Javed Murad (MBA 2008); By: Julia Hanna
264
  • 12 Feb 2021
  • Skydeck
How Dunkin’ Donuts Took Over the World
Former Dunkin’ CEO Robert Rosenberg (MBA 1963) on the mindset, the master plans—and the mistakes—that turned a local business into a global icon
  • 01 Sep 2020
  • HBS Alumni Bulletin
Giving Amazon the Boot
Why some retailers are leaving the ecommerce platform in search of a better fit
Re: Sarah Ford (MBA 2007); Imran Amed (MBA 2002); Helen Mou (MBA 2014); By: Lisa Scanlon Mogolov
  • 25 Feb 2020
  • HBS Alumni Bulletin
Gotta Dance
Re: Evan Horowitz (MBA 2008); By: Julia Hanna
  • 04 Sep 2019
  • HBS Alumni Bulletin
Clicks and Mortar
What e-commerce companies can teach the old guard about physical retail
Re: Jill J. Avery (Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator); Antonio Moreno (Sicupira Family Associate Professor of Business Administration); By: Jen McFarland Flint
  • 04 Sep 2019
  • HBS Alumni Bulletin
Action Plan: A New ’Cue
Re: Kevin Corsello (OPM 45); By: April White
  • 01 Mar 2019
  • HBS Alumni Bulletin
Action Plan: Fruit of the Vine
Cultivating a passion with deep roots
Re: Page Cowles (MBA 1983); By: Ryan Jones
  • 01 Jun 2018
  • HBS Alumni Bulletin
Disrupting India’s Dental Market
How consistency fueled an upstart chain’s rapid expansion
Re: Amar Singh (MBA 1998); By: Sasha Issenberg
  • 18 Jan 2018
  • Making A Difference
Making a Mark in Multicultural Marketing
Re: Sheila Marmon (MBA 1999)
  • 20 Dec 2017
  • Bloomberg BusinessWeek
How SodaStream Makes—and Markets—Peace
Re: Dani Birnbaum (MBA 1992)
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