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Stories

Stories

Free SpiritsFree Spirits   

With celebrity backers, splashy investments, and a bevy of tasty new products, the non-alcoholic drink shelf is the new life of the party 

Step ChangeStep Change   

When she came back to Egypt five years ago, investor Amal Enan embraced the chaos—and found a path to impact her country’s future 

Clearing the AirClearing the Air   

Faculty and alumni on the opportunity—and necessity—of carbon capture technology 

Making Dreams AttainableMaking Dreams Attainable   

New initiatives aim to position the MBA Program within the financial reach of more candidates 
Filter Results: (71) Arrow Down
Filter Results: (71) Arrow Down Arrow Up

Marketing-Brands and BrandingRemove Marketing-Brands and Branding →

71 Results
844
  • 01 Dec 2022
  • HBS Alumni Bulletin
Action Plan: To the Letter
Re: Ninan Chacko (AMP 158); By: April White
381
  • 25 Aug 2022
  • HBS Alumni Bulletin
Action Plan: Fired Up
Building a brand, and a culture, at Traeger Grills
Re: Jeremy Andrus (MBA 2002); By: Deborah Blagg
  • 15 Feb 2022
  • KHOU 11
The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks
Re: Britney Winters (MBA 2016)
  • 10 Mar 2021
  • HBS Alumni Bulletin
Action Plan: Brewing Awareness
Introducing Indian consumers to craft beer
Re: Javed Murad (MBA 2008); By: Julia Hanna
  • 12 Feb 2021
  • Skydeck
How Dunkin’ Donuts Took Over the World
Former Dunkin’ CEO Robert Rosenberg (MBA 1963) on the mindset, the master plans—and the mistakes—that turned a local business into a global icon
  • 01 Sep 2020
  • HBS Alumni Bulletin
Giving Amazon the Boot
Why some retailers are leaving the ecommerce platform in search of a better fit
Re: Sarah Ford (MBA 2007); Imran Amed (MBA 2002); Helen Mou (MBA 2014); By: Lisa Scanlon Mogolov
  • 25 Feb 2020
  • HBS Alumni Bulletin
Gotta Dance
Re: Evan Horowitz (MBA 2008); By: Julia Hanna
  • 04 Sep 2019
  • HBS Alumni Bulletin
Clicks and Mortar
What e-commerce companies can teach the old guard about physical retail
Re: Jill J. Avery (Senior Lecturer of Business Administration C. Roland Christensen Distinguished Management Educator); Antonio Moreno (Sicupira Family Associate Professor of Business Administration); By: Jen McFarland Flint
  • 04 Sep 2019
  • HBS Alumni Bulletin
Action Plan: A New ’Cue
Re: Kevin Corsello (OPM 45); By: April White
  • 01 Mar 2019
  • HBS Alumni Bulletin
Action Plan: Fruit of the Vine
Cultivating a passion with deep roots
Re: Page Cowles (MBA 1983); By: Ryan Jones
  • 01 Jun 2018
  • HBS Alumni Bulletin
Disrupting India’s Dental Market
How consistency fueled an upstart chain’s rapid expansion
Re: Amar Singh (MBA 1998); By: Sasha Issenberg
  • 18 Jan 2018
  • Making A Difference
Making a Mark in Multicultural Marketing
Re: Sheila Marmon (MBA 1999)
  • 20 Dec 2017
  • Bloomberg BusinessWeek
How SodaStream Makes—and Markets—Peace
Re: Dani Birnbaum (MBA 1992)
  • 01 Dec 2017
  • HBS Alumni Bulletin
A Safer—and Speedier—Way to Name Your Startup
Re: Esby Master (MBA 1980); By: Julia Hanna
  • 30 Jun 2017
  • HBS Alumni News
Rebuilding the Girl Scouts Brand
A new focus on leadership will take the century-old organization beyond the world of campfires and cookies
Re: Mishka Pitter-Armand (MBA 2003); By: April White
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