Advertising-Advertising Campaigns - Stories - Harvard Business School

Filter Results: (12)

Filter Results: (12)

12 Results

02 Aug 2018
Skydeck

Can Marketing Help Halt the Heroin Epidemic?

Jim Langford, executive director of the Georgia Prevention Project, on his group’s anti-opioid advertising strategy

Re: Jim Langford (MBA 1984)

01 Jun 2016
HBS Alumni Bulletin

Research Brief: The High Cost of Election Expectations

Re: Vincent Pons (Byron Wien Professor of Business Administration); By: Erin Peterson

01 Mar 2015
HBS Alumni Bulletin

Research Brief: Political Capital

Re: Mitt Romney (MBA 1974); By: Janelle Nanos

01 Mar 2014
HBS Alumni Bulletin

Insight: Yenball

How major league teams maximize revenue from their Japanese players

Re: Mickey Mikitani (MBA 1993); Stephen A. Greyser (Richard P. Chapman Professor of Business Administration, Emeritus); By: Daniel Morrell

29 Jan 2014
HBS Working Knowledge

Super Bowl Ads for Multitaskers

24 Mar 2011
Alumni Stories

Managing in Asia

Re: Danny Alegre (MBA 1994)

16 Dec 2010
Alumni Stories

How to Build a Brand Like Corona (VIDEO)

By: Professor Rohit Deshpandé

01 Sep 2010
Alumni Stories

Appearance, Attraction, and the Monetization of Allure

By: Garry Emmons

01 Sep 2008
Alumni Stories

Negative Ad Power

They Work in Politics but Rarely in Consumer Products

By: John A. Quelch;Katherine E. Jocz

01 Jun 2007
Alumni Stories

01 Mar 2006
Alumni Stories

The Little Ice-Cream Company That Could

Nearly thirty years ago, Gary Rogers barely scraped together the $14K he needed to invest in a struggling Bay Area ice-cream company. Today, it’s a $2 billion global business. This is no “plain vanilla” success story.

Re: William Cronk (AMP 92); By: Roger Thompson

01 Dec 2001
Alumni Stories

Teens and Magazines: Where There's Smoke, There's Advertising