EVENT DETAILS

• 22 OCTOBER 2020
• Neuehouse

Agenda

1:00 p.m.	Registration
1:30 p.m.	Welcome & Opening Remarks
2:00 p.m.	Frameworks/Flash Talks
3:00 p.m.	Small Group Discussion I
4:30 p.m.	Break
4:45 p.m.	Small Group Discussion II
6:15 p.m.	Wrap-up and Networking Social

Participating Faculty

Julia Austin, Senior Lecturer of Business Administration
Jeff Bussgang, Senior Lecturer; General Partner & Co-Founder, Flybridge Capital Partners
Sam Clemens, Lecturer; Partner at Accomplice VC
Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration
Shikhar Ghosh, Professor of Management Practice
Melissa Perri, Senior Lecturer

Meredith L. McPherron

Meredith McPherron is director of the Arthur Rock Center for Entrepreneurship at Harvard Business School. The Center serves as a hub for entrepreneurial activities on campus and interfaces with entrepreneurial alumni throughout their careers. McPherron's focus on entrepreneurship has spanned her 20 year career in business. Early in her career, she worked on new ventures within core and emerging franchises of established corporations, such as Goldman Sachs, General Mills, and Guinness Import Company to expand their service and product offerings with new sources of revenue. Later in her career, she also worked within and as a consultant for several start-ups.

McPherron served as the VP of Marketing for Direct Hit Technologies, a search engine start-up that employed unique algorithms to find relevant and accurate information based on the activity of users. When Direct Hit was sold to Ask in 2000, McPherron established her own consulting practice and worked closely with several start-ups focused in the internet and mobile space including Trip Advisor, Catalyst Online, Salary.com, Buzzwire, Open Ratings and several others on marketing strategy, product development, and go-to-market planning and execution. McPherron has also worked on her own internet application in the digital identity and edtech space. McPherron received her AB from Harvard College (1989) and MBA from Harvard Business School (1993). She is an active mentor for several entrepreneurial teams in a variety of industries and serves on the Board of Trustees at The Meadowbrook School. McPherron lives in Weston, MA with her husband and three children.

Advisory Board

Monica Belsito, VP, Media & Product Development - LOLA
Sarah Cho, CMO - CoEdition
Nina George, VP and General Manager, Growth - Rent the Runway
Doina Harris, CPO - Simon Data
Rachel Horowitz, Senior Director, Business Development + Partnerships - Zola
Jenny Koen-Horowitz, Head of Brand and PR - The Yes
Justin Lambert , COO - Nomad Health
Sunny Manivannan, VP Product Marketing - Braze
Jenn Rosado, Chief Customer Officer - JOOR

HBS Steering Committee

Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration
Shikhar Ghosh, Professor of Management Practice
Julia Austin, Senior Lecturer of Business Administration
Jim Matheson, Senior Lecturer of Business Administration
Jodi Gernon, Director, Arthur Rock Center for Entrepreneurship
Jennifer Davis, Associate Director, Arthur Rock Center for Entrepreneurship

Information

Thursday, October 22, 2020
1:00–7:30 p.m.

NeueHouse
110 East 25th Street
New York, NY 10010