Reunion Dates: 06–09 Jun 2019

Who Came?

List of attendees

Startup Showcase

Download showcase program

Welcome Reception
8:00–10:00 p.m. | The Langham Hotel
10:00–11:00 a.m. | Williams Room, Spangler
Faculty Case Sessions
11:00 a.m.–12:15 p.m. | Aldrich Classrooms
What You’re Really Meant to Do
Robert Steven Kaplan, Martin Marshall Professor of Management Practice in Business Administration and Senior Associate Dean for External Relations | Aldrich 111
How do you reach your unique potential? How can you manage yourself in order to meet this lifelong challenge? This talk will discuss a roadmap for creating one’s own definition of success—and then achieving it.
Making Health Care a Consumer Product
Robert S. Huckman, Albert J. Weatherhead III Professor of Business Administration and Faculty Co-Chair, Healthcare Initiative | Aldrich 110
As provisions of the Affordable Care Act continue to be both implemented and challenged in the United States, perhaps the only thing upon which nearly all parties can agree is that consumers must play an increasingly large role in decisions about their health care. Whether deciding between health plans offered on a public or private marketplace, enrolling in high-deductible health plans, participating in programs to manage wellness or chronic disease, or simply wearing fitness trackers, consumers are taking a more active role. Yet despite these initial steps, health care still remains far from being a true consumer good. Patients often lack either important information about their treatment options or incentives to act upon the information they do have. This session will consider how the health care system must change to help consumerism realize its potential to improve value.
The Consumer Psychology of Price: Its Impact on Purchase and Consumption
John Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration | Aldrich 109
This talk will present a series of studies that highlight the irrational, but managerially important and systematic ways in which the framing and timing of payments impacts both the likelihood of product purchase and product consumption. Armed with these behavioral insights, a firm should not only be better able to acquire customers, but also retain them over time.
Trouble at Tessei
Ryan Buell, Assistant Professor of Business Administration | Aldrich 108
In July 2005, Teruo Yabe was hired by East Japan Railway Company to revive Tessei, its subsidiary responsible for cleaning its Shinkansen "bullet" trains. Safety issues, operational mistakes, customer complaints, and employee turnover were at or near all-time highs, as the demands on Tessei continued to grow. The case explores common obstacles to employee performance, and offers an example of what managers can do to unleash service excellence in their own organizations.
Case: Trouble at Tessei
Life Lessons from Entrepreneurship
Shikhar Ghosh, Senior Lecturer, Mel Tukman Faculty Fellow | Aldrich 107
This talk draws on personal experience as a serial entrepreneur and research on Entrepreneurial Failure to make some observations on how you make the most important decisions in life. How do you allocate your time between conflicting demands? How do you prioritize goals at different stages of life? What are the pitfalls of success and the lessons of failure? How can you sort out what is important and enduring from accomplishments that are ephemeral?
12:15–1:45 p.m. | Section Classrooms
Section A- Aldrich 111
Section B- Aldrich 110
Section C- Aldrich 109
Section D- Aldrich 108
Section E- Aldrich 107
Section F- Aldrich 11
Section G- Aldrich 10
Section H- Aldrich 9
Section I- Aldrich 8
Section J- Aldrich 7
Start-Up Showcase
2:00–3:30 p.m. | Batten Hall Hives
T.G.I.F. | Pub Social
3:30–5:00 p.m. | Spangler Lawn
Rain Location: Williams Room, Spangler
Section Parties
6:00 p.m. and on | Various Locations around Boston

Section A
6:00–9:00 p.m.
The Black Rose
160 State St, Boston
Hosts: Steve Kennington, Heidi Kim, Chelsea Miller

Section B
6:00–8:00 p.m.
Back Bay Social Club
867 Boylston Street, Boston
Host: Charles Andersen

Section C
6:00–9:00 p.m.
Merrill & Co
1 Appleton St, Boston
Host: Ankit Prasad

Section D
6:00–9:30 p.m.
The Oceanaire
40 Court St, Boston
Host: Yvonne Chen

Section E
6:30–9:30 p.m.
Rosa Mexicana
155 Seaport Blvd, Boston
Host: Becky Zofnass

Section F
6:00–9:00 p.m.
Café Marliave
10 Bosworth St, Boston
Host: Andrew Langtry

Section G
6:00–9:00 p.m.
Alibi, The Liberty Hotel
215 Charles St, Boston
Hosts: Elizabeth Churchman, Amalia Della Paolera

Section H
6:00–9:00 p.m.
The Colonnade
120 Huntington Ave, Boston
Hosts: Peter Fedchenkov, Michael Schmidt, Jinal Surti

Section I
6:30–8:30 p.m.
The Brahmin
33 Stanhope St, Boston
Hosts: Jackie Coombe, Wojtek Kubik, Julia Saxanov, Robert Greenglass

Section J
5:45–9:00 p.m.
The Boston Winery
26 Ericsson Street
Boston, MA 02122
5:45: Bus Pickup from HBS Campus [SFP Cab Stand]
6:00: Bus Pickup from Downtown Boston
6:30: Dinner at The Boston Winery
9:00: Bus to The Liberty Hotel
Host: Janine Kacprzak

All Class Party
9:00 p.m. and on | The Liberty Hotel
10:30 a.m.–12:30 p.m. | The Langham Hotel