Fall 2016 Reunion Presentations

During the 2016 Fall Reunions, HBS faculty members, industry leaders and non-HBS scholars will present their most recent research on a wide range of topics.

To view presentation materials from prior reunions, please visit past reunion presentations pages: Spring 2016, 2015, 2014, 2013, 2012, 2011, 2010.

Friday, September 23, 2016

Dean's Address: 8:30 a.m. – 9:30 a.m.
Dean's Address
Nitin Nohria, George F. Baker Professor of Business Administration and Dean of the Faculty

Welcome: William A. Sahlman (MBA 1975), Dimitri V. D'Arbeloff – MBA Class of 1955 Professor of Business Administration and Senior Associate Dean for External Relations

Session 1: 10:00 a.m. – 11:15 a.m.
Featured Case Discussion: Iz-Lynn Chan at Far East Organization

In response to alumni requests, we are offering a featured case discussion during reunion weekend! Preregistration and prereading are required. Offered during Friday sessions I, II, and III. Space is limited to 95 alumni per session.

Register Here

This case discussion focuses on Iz-Lynn Chan and her small team in the Service Quality and Standards Department for Far East Hospitality. After being awarded the national Customer Centric Initiative (CCI) by the government of Singapore, Chan had to make some tough decisions about how to carry it out. Despite Far East Hospitality’s leading market share in mid-tier hotels and serviced residences, competition remained fierce in Singapore’s hospitality industry. Additionally, its mid-tier legacy had made consistent customer service hard to achieve. The CCI provided a high-profile opportunity for the company to raise its standards of service. The question was, how far did Far East Hospitality still have to go to deliver world-class customer service?

The Next Harvard: Planning for Transformation
Angela Quinn Crispi (MBA 1990), Executive Dean for Administration;
Andrew F. O’Brien (AMP 188 2015), Chief of Operations

Harvard and HBS are undertaking one of the largest real estate developments in the City of Boston. This interactive discussion will showcase these evolving plans. Learn how Harvard’s vision for Allston will create a campus of the next century, putting HBS, long recognized as one of the most renowned campuses in higher education, at the center of the University’s master plan. Hear how the HBS campus has evolved over the past five years and which innovations are planned for the next five as it designs the campus of the future.

Wynton Marsalis and Jazz at Lincoln Center
Rohit Deshpandé, Sebastian S. Kresge Professor of Marketing

Walk-ins welcome; no prereading required.
Join a case discussion about the business of jazz in America. In lieu of readings, excerpts from the “Wynton Marsalis and Jazz at Lincoln Center” multimedia case will be shown during the session, featuring video interviews with Marsalis, senior executives at Jazz at Lincoln Center (JALC), and audience members. The case covers the history of jazz music, the evolution of the music industry, and changing tastes of consumers. Participants will explore how the declining interest in, and sales of, jazz music can be reversed; what the role of Wynton Marsalis and of JALC is in this context; and what the lessons are for arts and cultural institutions worldwide and for cultural entrepreneurs.

Fixing America’s Talent Supply Chain
Joseph B. Fuller (MBA 1981), Professor of Management Practice

America’s labor market has entered a “new normal” phase. While the unemployment rate has receded, underemployment remains endemic and the percentage of workers stuck in part-time jobs is well above historical norms. More ominously, wage growth is virtually nonexistent. Yet, at the same time, employers are posting a record number of positions. Professor Fuller suggests that resolving this paradox will require education institutions and employers to adopt a new approach to skills training. Participants will leave understanding that unless aspiring workers are equipped with the skills employers need, income disparities will widen and US competitiveness will be undermined.

Health Care: What's Next?
Regina E. Herzlinger (DBA 1971), Nancy R. McPherson Professor of Business Administration

Professor Herzlinger will discuss the impact of the health care reform legislation on the US health care system and economy, worldwide developments, and the HBS health care innovation curriculum.

The Future of Private Equity and Venture Capital: Hope or Hype?
Josh Lerner, Jacob H. Schiff Professor of Investment Banking

Both the buyout and venture capital industries face unprecedented challenges today. After an orgy of investments in the mid-2000s, private equity funds suffered a hangover of epic proportions. In recent quarters, however, the portfolios of the private equity funds have recovered in a manner that has surprised even the most optimistic observers. Meanwhile, venture capital, after a prolonged drought, has experienced new life—and even the repeat of bubble-like behavior, according to some observers. But all is not rosy. Many of the investors on which these funds have traditionally depended, such as endowments and pensions, have increasingly looked to bypass funds and to, instead, pursue direct investments into private firms. This session will explore this unsettled and often mysterious territory and offer some surprising predictions about the future of these sectors.

High-Growth Entrepreneurship and the Importance of Strategy
Steven S. Rogers (MBA 1985), Senior Lecturer of Business Administration

This will be an interactive session featuring a comprehensive discussion about high-growth vs. lifestyle entrepreneurship. Participants will also use the entrepreneurship spectrum to identify the numerous ways in which people can pursue entrepreneurship, including via startup or acquisition. The topic of strategic thinking will be covered throughout the session, with a focus on why successful entrepreneurs have seemingly mastered this skill set and corporate executives have not.

Seven Strategy Questions: A Simple Approach for Better Execution
Robert Simons, Charles M. Williams Professor of Business Administration

Executing strategy requires tough choices. Unfortunately, many managers avoid choosing in the mistaken belief that they can have it all. Instead of focusing on one primary customer, they try to serve many different types of customers. Instead of instilling values that prioritize the interests of shareholders, customers, and employees, they develop lists of aspirational attributes. Instead of focusing on what could cause their strategy to fail, they build complex scorecards with an overload of measures. The result is disappointing performance and declining market position. To guard against these risks, Professor Simons will review the seven strategy questions that all executives (and directors) should ask to ensure successful strategy execution.

A Recipe for Digital Disruption
Thales S. Teixeira, Lumry Family Associate Professor of Business Administration

In recent years, a new wave of digital disruption has been taking over the Internet. It is characterized by business models focusing on the separation of consumption activities that traditionally went together such as content and advertising or browsing and purchasing products. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between (ie, decouple) activities that consumers want to do and what they previously had to do. Examples in industries such as retailing, telecom, education, transportation, and media will be discussed.

Humanitarians in War and Conflict: Designing a New Generation of Aid Workers
Michael VanRooyen, MD, MPH, Professor and Director, Harvard Humanitarian Initiative

Humanitarian needs have reached unprecedented levels, with more than 125 million people affected and 60 million displaced as refugees. Likewise, the community of aid professionals has grown exponentially as has the diversity of agencies, creating a challenging environment in which to advance humanitarian standards, norms, and accountability. The case for greater academic engagement in the humanitarian sphere has never been more important. The Harvard Humanitarian Initiative (HHI) is developing the next generation of aid workers who will use advanced technologies, data-driven programming, and professional training to improve and transform aid in a conflicted world.

Strategy Rules: Five Timeless Lessons
David B. Yoffie, Max and Doris Starr Professor of International Business Administration

Bill Gates, Andy Grove, and Steve Jobs were masters of strategy who led Microsoft, Intel, and Apple to become the world’s most valuable companies during their tenures. Based on more than 20 years of research, Professor Yoffie argues that these three CEOs shared a powerful, common approach to strategy, which he describes through five rules: (1) look forward and then reason back; (2) make big bets but without betting the company; (3) build platforms and ecosystems rather than just stand-alone products; (4) exploit both leverage and power, or “judo” and “sumo” tactics; and (5) drive execution by shaping the organization around the CEO’s “personal anchor.” This session is based on Yoffie’s book Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, coauthored with Michael Cusumano.

Session 2: 11:45 a.m. – 1:00 p.m.
Featured Case Discussion: Iz-Lynn Chan at Far East Organization

In response to alumni requests, we are offering a featured case discussion during reunion weekend! Preregistration and prereading are required. Offered during Friday sessions I, II, and III. Space is limited to 95 alumni per session.

Register Here

This case discussion focuses on Iz-Lynn Chan and her small team in the Service Quality and Standards Department for Far East Hospitality. After being awarded the national Customer Centric Initiative (CCI) by the government of Singapore, Chan had to make some tough decisions about how to carry it out. Despite Far East Hospitality’s leading market share in mid-tier hotels and serviced residences, competition remained fierce in Singapore’s hospitality industry. Additionally, its mid-tier legacy had made consistent customer service hard to achieve. The CCI provided a high-profile opportunity for the company to raise its standards of service. The question was, how far did Far East Hospitality still have to go to deliver world-class customer service?

The Content Trap: A Strategist’s Guide to Digital Change
Bharat N. Anand, Henry R. Byers Professor of Business Administration

Digital technology is changing many industries: cars and taxis, hotels, and fashion. But it changed the media and entertainment industries first, wholly affecting how consumers engaged with music, newspapers, books, magazines, TV, and movies. What have we learned from two decades of history of digital change in media and entertainment? Professor Anand will present findings from his forthcoming book The Content Trap: A Strategist’s Guide to Digital Change. Participants will learn about approaches that work and don’t work as companies craft digital strategy. Anand will also discuss how lessons learned from these strategies shaped the execution of HBX, HBS’s own digital learning initiative.

The Capitalist Dilemma: How Will You Measure Your Life?
Clayton M. Christensen (MBA 1979), Kim B. Clark Professor of Business Administration

Professor Christensen loves to tackle questions, whether they are about how to live a happy, meaningful, purpose-filled life or the patterns in the economic recovery cycle. Using a set of theories as lenses to the world, he routinely asks his students to share what they see through these lenses. He continues the conversation and shares insights from these conversations throughout this presentation. He will talk about his current research, which looks at the economy, and discuss how this same research applies to family relationships—aligning resources with priorities—and how he has chosen to measure his life.

Accelerating the Advancement of Women Leaders
Robin J. Ely, Diane Doerge Wilson Professor of Business Administration; Faculty Chair, Gender Initiative;
Colleen Ammerman, Director, Gender Initiative

Gender disparities persist in business and society, with women still underrepresented in senior leadership roles. Why? And what can individuals and their companies do about it? Results from the recently published Life and Leadership after HBS study challenge conventional wisdom about high-achieving women and examine how both women and men make decisions and trade-offs as they pursue personal and professional goals. Professor Robin Ely, the study’s lead author, will present the latest findings from the study, providing insights about how to effect meaningful change in the organizations that participants lead and influence. In addition, Gender Initiative Director Colleen Ammerman will provide an overview of the School’s activities since 2013, when HBS celebrated the 50th anniversary of women in the MBA program, and share highlights of the recent work of the Gender Initiative.

How Biology Has Changed the Global Economy, Is Transforming the World's Largest Businesses, and Will Change Even the Human Species
Juan Enríquez (MBA 1986), Managing Director, Excel Venture Management

As humans modify viruses and bacteria to compute, vaccinate, retrovirally treat, or crowd out harmful pathogens, they begin to take direct and deliberate control over the evolution of various species. This changes man from a humanoid that is aware of and modifies its environment into a species that directly and deliberately guides evolution. And this is changing everything, including our life span, religions, ethics, and the power of various countries. Participants will leave with a sense of just how important bioliteracy is and why the life sciences are becoming the greatest single driver of the economy over the next few decades.

Can Health Care Become a Consumer Product?
Robert S. Huckman (PhDBE 2001), Albert J. Weatherhead III Professor of Business Administration

At the heart of the dramatic change occurring in the health care industry is the assumption that consumers can and must play a larger role in decisions about their health care. Consumers now have access to more information than ever before about their health and their options for improving it. Yet health care still remains far from being a true consumer good, as patients often lack either important information about their treatment options or incentives to act upon the information they do have. Participants will leave this session with an understanding of current efforts to embrace consumerism in health care and the significant challenges that remain in realizing consumerism’s full potential.

Launch “New” Nuclear Now or Lose the Race with Climate Change
Joseph B. Lassiter, Senior Fellow; Senator John Heinz Professor of Management Practice in Environmental Management, Retired;
Ray A. Rothrock (MBA 1988), Partner, Emeritus, Venrock; Chairman and CEO, RedSeal

Today’s nuclear and renewable alternatives are forecast to lose the race to fossil fuels. “New” nuclear alternatives that can beat fossil fuels are on the world’s drawing boards, but out-of-date thinking is keeping these “new” nuclear alternatives from being ready in time to keep worldwide carbon dioxide emissions from threatening levels. Professor Lassiter and Mr. Rothrock hope participants will leave this session insisting that politicians and policymakers support “new” nuclear, the energy solution that can provide US levels of power to every person on the planet for thousands of years, safely, cheaply, and carbon-free.

Tour of the HBX Live Studio at WGBH
Patrick J. Mullane (MBA 1999), Executive Director, HBX

HBX Live is a one-of-a-kind virtual classroom that allows students to interact in real time with faculty and alumni from around the world, much as they would in a traditional Aldrich classroom. HBS has partnered with the public broadcasting company WGBH to create a state-of-the-art space that will allow engagement with up to 60 participants at a time. Join a tour of the studio where faculty go to teach and the control room where production is managed, and hear about how and why this unique learning platform was built. The tour is limited to 50 participants.

Wealth and Families: Lessons from My Life Journey
Howard H. Stevenson (MBA 1965), Sarofim-Rock Professor of Business Administration, Emeritus

The financial insecurity inherent in today’s world means that no one can afford not to think about wealth—how you get it, manage it, and use it. Wealth and families? Even more complicated! Professor Stevenson’s experiences as the first president and a cofounder of Baupost, a $29 billion investment fund, and with his family, which he describes as “wealthy enough to have real choices and complex enough to face real challenges,” afford him some special insights. He has captured what he has learned in a book called Wealth and Families: Lessons from My Life Journey. In this session, Stevenson will share his thoughts about wealth management, counter some common family wealth wisdom, and offer advice for raising children in the context of wealth.

The Layoff Paradox: The Hidden Costs of Layoffs and the Proven Alternatives Managers Don’t Know They Have
Sandra J. Sucher (MBA 1976), MBA Class of 1966 Professor of Management Practice

Many executives and members of the general public struggle over the question of how business leaders can manage workforce reductions while making good on their responsibilities to employees, shareholders, and communities around the world. In this session, Professor Sucher will review highlights from 30 years of careful research on the effects of layoffs and propose when layoffs do—and do not—pay off for companies (and why). She will also describe novel approaches undertaken by three multinational firms, Honeywell, Michelin, and Nokia, as examples of what alternatives to “business-as-usual” layoffs can look like and the results they can achieve.

The US Economy—Restoring Oomph
Richard H.K. Vietor, Baker Foundation Professor, Paul Whiton Cherington Professor of Business Administration, Emeritus

After a brief background on US economic strategies in the Reagan, Bush, Clinton, and Bush eras, this presentation will focus on America’s twin deficits in the 2000s. It will examine the causes of America’s fiscal deficits, its current account deficit, and the recent congressional compromise on the debt ceiling. It will conclude by forecasting deficits in the next 10 years and by considering an alternative to congressional action. Participants will leave this session with a clearer idea of America’s economic fundamentals and economic policy issues than is revealed either by the primary debates or by the press.

Public Entrepreneurship: Can Startups Outside Government and Within Help Solve Our Biggest Public Problems?
Mitchell B. Weiss (MBA 2004), Senior Lecturer of Business Administration

There is a new generation of inventors, inside government and outside of it, turning problems into opportunities. Senior Lecturer Weiss created and teaches the School’s first course on these public entrepreneurs, who can be found at Alphabet’s Sidewalk Labs, creating Airbnb’s civic partnerships, founding the US Digital Service, and experimenting inside Mexico City’s LabCDMX. Participants will leave with a sense for how public entrepreneurship can be deployed in companies and in government, and for how to tackle its trickier aspects, such as executing startup sales to government, investing in companies that sell into (or around) government, and scaling in regulatory “gray areas.”

Session 3: 2:30 p.m. – 3:45 p.m.
Featured Case Discussion: Iz-Lynn Chan at Far East Organization

In response to alumni requests, we are offering a featured case discussion during reunion weekend! Preregistration and prereading are required. Offered during Friday sessions I, II, and III. Space is limited to 95 alumni per session.

Register Here

This case discussion focuses on Iz-Lynn Chan and her small team in the Service Quality and Standards Department for Far East Hospitality. After being awarded the national Customer Centric Initiative (CCI) by the government of Singapore, Chan had to make some tough decisions about how to carry it out. Despite Far East Hospitality’s leading market share in mid-tier hotels and serviced residences, competition remained fierce in Singapore’s hospitality industry. Additionally, its mid-tier legacy had made consistent customer service hard to achieve. The CCI provided a high-profile opportunity for the company to raise its standards of service. The question was, how far did Far East Hospitality still have to go to deliver world-class customer service?

The Three-Box Solution: A Strategy for Leading Innovation
Vijay Govindarajan (MBA 1976, DBA 1978), Marvin Bower Fellow

Creating a new business and optimizing an existing one are two fundamentally different management challenges. How can leaders meet the performance requirements of an existing business—one that is still thriving—while dramatically reinventing it? Professor Govindarajan expands the leader's innovation tool kit with a simple and proven method for balancing the organization's energy, time, and resources across what he calls "the three boxes." Based on his new book The Three-Box Solution: A Strategy for Leading Innovation, this session will give participants a set of principles and tools to successfully create the future even while maintaining excellence in the present.

Advanced Leadership: Why and How the Happiest People Pursue the Most Difficult Problems
Rosabeth M. Kanter, Ernest L. Arbuckle Professor of Business Administration

"Advanced leadership” ‎goes a step beyond great leadership by tackling today's complex, messy systems and creating solutions that affect entire communities and nations. These efforts have the potential to change the world as well as provide purpose and meaning in the lives of the leaders pursuing them. This session will describe some of the inspiring projects that leaders in Harvard’s Advanced Leadership Initiative are undertaking, including the creation of affordable alternative energy for Africa, a business solution to the refugee crisis, and a new retail model to end food waste and improve nutrition in inner-city "food deserts." The challenges, lessons, and tools from these ventures are relevant to executives, entrepreneurs, and activists at any life stage.

Value-Based Health Care
Robert S. Kaplan, Senior Fellow; Marvin Bower Professor of Leadership Development, Emeritus

Professor Kaplan will discuss his collaboration with Professor Michael Porter to transform the health care system to deliver better patient outcomes while incurring lower total costs. He will describe and illustrate, with case examples, four key value-based health care (VBHC) principles. These principles will promote a healthy competition in which the most effective and efficient providers for each medical condition will prosper and grow, while ineffective and inefficient providers will exit from treating conditions where they cannot deliver demonstrable value. Participants will leave this session knowing about the next steps for the United States and other countries to put VBHC into action.

Digital Innovation and Transformation
Karim R. Lakhani, Professor of Business Administration

The ubiquity of digital connectivity is creating new giants and transforming old industries. This session will focus on the changes driven by digital innovation and its implications for business value creation and capture. Participants will discuss emerging business and operating models and their foundations in technology and economics.

E Pluribus Unum: Thoughts on the Perils (and Promise) of an Aging Democracy
David A. Moss, Paul Whiton Cherington Professor of Business Administration

Is American democracy in trouble? What could this mean for the nation’s economy and business environment? Professor Moss will take up these questions from a historical perspective, exploring the strengths and weaknesses of the nation’s political system as it has evolved over the past 230-plus years. He will pay particular attention to the issue of partisan conflict over time and whether partisanship has become especially dangerous today, as many commentators contend. Ultimately, he will consider whether it’s possible for America’s aging democracy to overcome its many challenges—and if so, how. Over the past several years, Moss has developed a case method course on the history of American democracy, available to both Harvard undergraduates and MBA students, and he expects to draw on a number of these cases in his presentation.

Angel Investing: Today’s Challenges and Opportunities
Ramana Nanda, Professor of Business Administration

Technological changes over the last decade have dramatically lowered the cost of starting new ventures. This has led to an explosion of startup activity and numerous changes in the early stage financing landscape, from the rise of super angels and accelerators to crowdfunding platforms such as AngelList. How have these changes affected traditional models of angel investing? And what is the broader impact on innovation in our economy? Participants will leave this session with a deeper understanding of these issues and an appreciation of the new opportunities and challenges for angel investors in these changing times.

What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms
Leonard A. Schlesinger (DBA 1979), Baker Foundation Professor

We know what has produced success in service endeavors in the past. However, what it took to produce a winning hand in management in the service economies of the 1970s and 1980s is quite different than it is today. Management responses have to change to reflect future challenges facing service industries. In every service industry, one or two organizations are leading the way with breakthrough services. What is different about leading a breakthrough service organization? Professor Schlesinger will guide a highly interactive discussion about the challenges and opportunities. This session is based on Professor Schlesinger’s book What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms, coauthored with James L. Heskett and W. Earl Sasser Jr.

The Future of Energy in a Changing World
Daniel P. Schrag, Sturgis Hooper Professor of Geology, Faculty of Arts and Sciences, Harvard University; Professor of Environmental Science and Engineering, Harvard John A. Paulson School of Engineering and Applied Sciences

Concerns about climate change and about conventional air pollution have motivated a worldwide effort to eliminate the use of fossil fuels. How much progress has been made? Remarkable improvements in the cost of renewable energy have occurred over the past decade, but the largest innovation has been in hydrocarbon extraction, specifically through improvements in horizontal drilling and hydraulic fracturing. How is the world energy system likely to develop over the coming decades, in the face of serious environmental challenges? A variety of strategies will be discussed for meeting the world’s energy needs with the smallest possible impact on the atmosphere.

Learning from Harvard’s "Great Negotiators"
James K. Sebenius (PhDBE 1980), Gordon Donaldson Professor of Business Administration; Director, Harvard Negotiation Project; Chair, Great Negotiator Award Program, Harvard Law School

Since 2001, the Program on Negotiation—an interuniversity consortium involving Harvard, MIT, and Tufts—has annually bestowed the “Great Negotiator Award” on men and women such as George Mitchell, Bruce Wasserstein, Richard Holbrooke, Christo and Jeanne-Claude, and Charlene Barshefsky. Faculty have also conducted detailed interviews with former American Secretaries of State—Henry Kissinger, George Shultz James Baker, Madeleine Albright, Colin Powell, and Condoleezza Rice—about their most challenging negotiations. Having systematically probed the strategies and tactics of this distinguished group, Professor Sebenius, who chairs the Great Negotiators program, will offer session participants valuable lessons about complex dealmaking.

Making Room for the Baby Boom
Charles F. Wu (MBA 1983), Senior Lecturer of Business Administration

Walk-ins welcome; no prereading required.
Seniors, defined as those aged 65 and older, are the fastest-growing age cohort in the United States. How are real estate developers responding to this increasing need? What kind of housing facilities are they building? How can residents and their families distinguish between the varying levels of acuity? How do the economics work for individuals who live along the “spectrum of continuing care”? Are these challenges strictly limited to the United States or are they global? Come participate in a case discussion of one of today’s most rapidly growing real estate product types.

Saturday, September 24, 2016

Baker Library Sessions: 9:00 a.m. – 9:30 a.m.
Working Knowledge: A Bridge between Faculty Research and Business Practice

Learn how HBS Working Knowledge (WK) can help alumni take advantage of the School’s latest management studies. A daily website accessible at no charge, attracting millions of visitors from around the world, WK explains the practical relevance of faculty research in clear, jargon-free language. WK also provides opportunities for business leaders to share ideas with HBS faculty and each other, as well as possibilities to participate in field experiments.

Baker for Business Research

Successful businesses need reliable information to move ahead with efficiency and confidence. Join Baker for Business (B4B) researchers to learn how to leverage the research expertise of Baker librarians. They will provide an overview of current research tools and services and unveil new research services available only to HBS alumni. For more information, email infoservices@hbs.edu or call 617-495-6040.

Session 1: 10:00 a.m. – 11:15 a.m.
Why Is There Any Life in the Universe at All?
Charles R. Alcock, Director, Harvard-Smithsonian Center for Astrophysics; Professor of Astronomy, Harvard University

The early universe possessed neither cozy planets nor the range of chemical elements that are needed for life to develop. Life became possible because of several remarkable developments in the history of the universe, which scientists will come to understand using a new telescope being built in Chile. Participants will leave this session with an understanding of a new connection between astronomy and biology, and with the reasonable expectation that they will know, during their lifetime, whether or not we see signs of life on many of the planets orbiting the stars we see in the night sky.

The Rise of Big Data in Marketing
John A. Deighton, Baker Foundation Professor, Harold M. Brierley Professor of Business Administration, Emeritus;
Jeffrey F. Rayport, Senior Lecturer of Business Administration

Marketing guided by big data, analytics, and algorithmic intelligence is changing the game for major brands. While programmatic advertising at scale has only recently taken hold, it is poised to become a dominant way in which brands achieve their marketing goals. That's big business for Google, Facebook, and other Internet giants. Such “new” marketing relies on a critical factor input—consumer profiles. As major media, including television and even print, become IP-addressable, conventional notions about marketing as usual go out the window. Professor Deighton and Senior Lecturer Rayport will explore what this means for the balance of power between marketers and consumers—and how that will shape the future of business.

Harvard Innovation Lab Presentation and Tour
Jodi Goldstein (MBA 1996), Bruce and Bridgitt Evans Managing Director, Harvard Innovation Lab

Participants will attend a presentation and tour of the Harvard Innovation Lab. Opened in November 2011, the Harvard i-lab is designed to foster team-based and entrepreneurial activities across Harvard and to deepen interactions among students, faculty, entrepreneurs, and the Boston community. The i-lab provides public areas and meeting rooms designed to foster project work as well as business-development resources for companies, nonprofits, entrepreneurs, and other individuals in the Allston-Brighton neighborhood and Boston area. This is a central place where students, practitioners, and local businesses can work together, share knowledge, and collaborate on ideas.

Flourishing Families: An Interactive Discussion about Managing the Challenges and Opportunities of Family Wealth
Alasdair H. Halliday, Philanthropic Advisor and Director of Principal Gifts, Harvard University

Research confirms the challenges that affluent families face in preserving family unity and wealth down through the generations. In this discussion, led by Alasdair Halliday, Harvard’s philanthropic advisor, participants will explore the important decisions individuals and families must make about wealth, family, and philanthropy, and the principles that support family flourishing. Halliday will share insights from the science and literature on family systems and from his discussions with individuals and couples in the Harvard community and beyond, and will encourage attendees to share their own experience and insights with the group.

How Do HBS Careers Progress? 2014 Alumni Survey Results
Lauren C. Murphy, Director of MBA Career and Professional Development;
Christine Van Dae, Assistant Director, Market Intelligence

Have you ever wondered about the career paths of fellow HBS alumni? Perhaps you may be curious about the types of roles they pursue beyond graduation. The 2014 Alumni Career Pathways Survey explores the decisions and experiences that shape alumni careers 5, 10, 15, and up to 30 years after graduation. Ms. Murphy and Ms. Van Dae will present findings from this study to illustrate the potential trajectory of career choices. Learn the answers to the following questions: How often do HBS alumni change positions and what drives these decisions? Which industries have high retention rates? How and when do alumni generally factor in family, travel, and other nonwork interests into their careers? Do alumni take time out of their careers? Are Harvard MBA alumni satisfied with their careers?

Panel – Entrepreneurship and Innovations in Education
Moderator: John J-H Kim (MBA 1993), Senior Lecturer of Business Administration
  • John Cook, MBA 1981, Chairman of the Board, Academy for Urban School Leadership; Lead Director Brown-Forman Corporation
  • Dan Katzir, MBA 1991, Managing Director, The Eli and Edythe Broad Foundation
  • Deborah Quazzo, MBA 1987, Founder and Managing Partner, GSV Advisors
  • Eileen M. Rudden, MBA 1976, Co-founder, LearnLaunch
Panel – Technology
Moderator: Jill J. Avery (DBA 2007), Senior Lecturer of Business Administration
  • Mike Cassidy, MBA 1991, VP and Project Leader of Project Loon, Google
  • Bracken Darrell, MBA 1991, CEO, Logitech
  • Jules Pieri, MBA 1986, Co-founder and CEO of The Grommet; Entrepreneur in Residence, HBS
Panel – Venture Capital
Moderator: Jeffrey Bussgang, Senior Lecturer of Business Administration
  • Kate Bingham, MBA 1991, Managing Partner, SV Life Sciences
  • Deborah Farrington, MBA 1976, Founding Partners, Starvest Partners LP
  • Trevor Kienzle, MBA 1991, Managing Director and Co-Founder, Correlation Ventures
  • Dan Nova, MBA 1991, Partner, Highland Capital Partners
Session 2: 11:45 a.m. – 1:00 p.m.
HBS Campus Tour
James E. Aisner, Director of Media and Public Relations

Want to see what happened to the WAC chute? Interested in learning what an i-lab is? Ever wonder why the chapel is round? Join 30-year HBS veteran Jim Aisner, the School’s director of media and public relations, on a campus tour filled with anecdotes and memories.

Aligning Strategy and Sales
Frank V. Cespedes, MBA Class of 1973 Senior Lecturer of Business Administration

For most companies, the most expensive part of implementation is aligning sales and other go-to-market efforts with their strategies and goals. Yet research indicates a big gap between strategy and field execution in sales. On average, companies deliver only about half of the financial performance that their strategies and sales forecasts promise. That’s a lot of wasted money and managerial effort. This session will focus on tools to help close that gap and improve selling and strategy in an organization. Senior Lecturer Cespedes will outline what research for his new book, Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling, can say about improving performance in this area. He will also leave attendees with diagnostics that they can use when they return to their organizations.

Leading in the Age of Digital Disruption
Sunil Gupta, Edward W. Carter Professor of Business Administration

Digital technology is disrupting almost every industry. Netflix wiped away Blockbuster, and Best Buy is becoming a showroom for Amazon. Telecom firms are afraid to become dumb pipes even as mobile usage increases exponentially. Even large and successful offline players, like Wal-Mart, are struggling to build a digital business. In this session, participants will discuss a framework for the digital transformation of large firms.

Leadership in America—The 2016 Presidential Campaign
Barbara Kellerman, James MacGregor Burns Lecturer in Leadership, Harvard Kennedy School

This is one conversation about the American presidential campaign that will not fixate on leaders, in particular on Clinton and Trump. Professor Kellerman will treat presidential leadership specifically as she does leadership generally—as a system, not a person. She will focus not only on leaders, but on followers—the American people. And she will focus equally on the context within which they are situated—this particular country at this particular moment. Participants can expect a conversation that is cordial and collaborative and contentious and conflictual.

HBX: Business Education Reimagined for the Digital Age
Patrick J. Mullane (MBA 1999), Executive Director, HBX

HBX is Harvard Business School’s new online education platform that offers interactive learning experiences in keeping with HBS’s mission to educate leaders. Participants will learn about HBS’s strategy for creating a unique learning environment. Executive Director Mullane will provide a deep dive into the HBX Credential of Readiness (CORe) program, a primer on the fundamentals of business, and HBX Courses, which are specialized offerings that allow learners to engage with leading-edge ideas from HBS faculty. He will also discuss HBX Live, a one-of-a-kind digital classroom that is enabling learners worldwide to connect in real time. Platform demonstrations will illustrate the technology and teaching elements that make HBX unique.

Replicating the Risks and Returns to Alternative Investments
Erik Stafford, John A. Paulson Professor of Business Administration

The law of one price (LOP) is the foundation for modern finance theory, and its applications and implications show up in asset pricing, the determination of required returns, and the assessment of unearned returns or alpha. Critical to the application of the LOP is the method for replication. In practice, this requires judgment about data and the appropriateness of various financial models. Professor Stafford will provide an overview of the data challenges common to traditional methods of evaluating the risks and returns of alternative investments like hedge funds and private equity. The discussion will also propose some alternative methods for replicating these risks that produce different implications about the attractiveness of direct investment in alternatives over their risk-matched replicating portfolios.

Panel – Aging Parents: Navigating the Journey Successfully
Moderator: Janet Simpson Benvenuti (MBA 1985), Founder and CEO, Circle of Life Partners
  • Judy Morgan Abrams, MBA 1986, CFO, Weekends Only Furniture
  • Jim Schoenberger, MBA 1971, Ret. Chmn., The Virginian CCRC
  • Stephen Spano, Esq., Principal, Spano & Dawicki, Elder Law

Are you responsible for aging parents and other relatives ones while juggling the demands of your professional career? Are you planning for your own longevity? If so, join a panel of alumni and aging experts to hear about specific strategies and resources for navigating your parents' and your own later years successfully. Learn how to address the legal, financial, medical, and caregiving challenges while enjoying the benefits of multi-generational families. Each participant will receive a copy of Don't Give Up on Me! Supporting Aging Parents Successfully, Janet's highly acclaimed guide through the unpredictable last years of her journey with her own parents. This book has become a must read for adult children who find suddenly, just when life is on overload, that their parents need help.

Panel – Energy Poverty, Economic Growth and Climate Change
Moderator: Joseph B. Lassiter, Senior Fellow; Senator John Heinz Professor of Management Practice in Environmental Management
  • Jeremy Asher, MBA 1981, Chairman, Agile Energy Limited
  • Elizabeth A. McKone, MBA 1986, VP, Global Residential Operations and Customer Service, SunPower Corporation
  • Michael Skelly, MBA 1991, Founder and CEO, Clean Line Energy
  • Amedeo Vaccani, MBA 1986, Principal, Vaccani, Zweig & Associate
Panel – Joining and Serving on Boards
Moderator: Robert F. Higgins, Senior Lecturer of Business Administration
  • Carol Charpie McMullen, MBA 1981, Managing Director, Slalom Consulting and Board Member, Alliance- Bernstein Mutual Funds and N&D Group
  • Jun Makihara, MBA 1981, Retired
  • Gilbert Palter, MBA 1991, Co-Founder & Chief Investment Officer, EdgeStone Capital Partners
  • Dan Springer, MBA 1991, Operating Partner, Advent International
  • Jim Warshell, MBA 1976, Retired
Panel – Real Estate
Moderator: Arthur I. Segel, Poorvu Family Professor of Management Practice
  • Franz Colloredo-Mansfeld, MBA 1991, CEO / Founder / President, Cabot Properties
  • Brian Coulter, MBA 1986, Partner, The JBC Companies
  • Steve Quazzo, MBA 1986, CEO, Pearlmark Real Estate

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