Whether you're looking for career direction, in career transition, or seeking a promotion, a strong personal brand can build your confidence, your focus, and accelerate your career trajectory. In this workshop led by executive communication coach Andrea Wojnicki (HBS DBA 2005), you'll learn the benefits, principles, and process of establishing your unique personal brand. By the end of this session, you will: 

• Learn how to introduce yourself with confidence in any context
• Understand the process of developing your ideal brand, including identifying your 1-2 Professional Identity Archetypes
• Create your own customized personal branding template in real-time during the workshop
• Learn how to apply your personal brand template to impactful ways you can communicate and reinforce your brand, including your self-introduction, your LinkedIn profile, and more.