Programs & Events
Event Details
Event Details
- Virtual Programming
- Virtual
Books@Baker: Frank Cespedes
Sales is changing, but the practical impact of selling e-commerce, big data, artificial intelligence, and other megatrends is often misunderstood, says Harvard Business School Professor Frank Cespedes, author of Sales Management That Works: How to Sell in a World That Never Stops Changing. His new book discusses hiring, training, pricing, compensation, multi-channel initiatives, and how to construct and reconstruct sales models in response to changes in buying. During this virtual book event, Cespedes will discuss some of these issues and answer your questions about managing a core business activity in todays environment.
Upcoming Events
Mar01
- 01 MAR–01 APR 2021 (Unit 1 only)
Mar01
- 01–12 MAR 2021
Mar04
- 6 PM – 7 PM EST, 04 Mar 2021