Economics for Managers takes you inside a growing online retailer, an events ticket broker, a multinational publishing company, and other firms evaluating market demand, wrestling with pricing strategy, and looking to identify ways to differentiate themselves in the marketplace. You will learn to apply the fundamental concepts of economics-supply and demand, cost, markets, competition, and differentiation-to critical business decisions and powerful tools to compete successfully. Visit the HBS Online Economics for Managers page for details and registration.
Target audience: Individuals working in-or aspiring to work in-marketing, strategy, product management, consulting, or entrepreneurship. Those considering an MBA program who would like to be prepared on day one would also benefit greatly from the program.
Program Dates: January 9, 2019 - March 6, 2019