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Programs & Events

Programs & Events

  • Doing Business in a Divided World
  • FAQs for Alumni Virtual Programs
  • HBS Entrepreneurship Summit
  • HBS Global Networking Night
  • New Venture Competition
  • Reunions
  • Live from Klarman Hall
  • Women at HBS
  • AASU50

Event Details

Event Details

  • Webinars: Career
  • Virtual
The Flip: How to Rethink Networking
Marc Cenedella (MBA 1998), Founder, Executive Chairman, and CEO of Ladders, Inc.

Webinar Slide Deck

Watch Video

Networking can be intimidating. It is not always easy, however, it can be beneficial if you change your perspective and "flip" your view of the situation. This requires flipping your perception of yourself, your jobs, and most importantly, your relationships. Rather than putting yourself under the often-misleading pressure to expand your networks with new contacts, consider mining already established relationships. “The flip” means redefining who and what your network is and does--for you and them--and is a different way of approaching networking.

This webinar will provide a framework for how to achieve “the flip” when it comes to your network. During this webinar you will learn how to:
  • Build a fan base with the people around you.
  • Reciprocate--what can you do for your network?
  • Flip the way you think about networking and career advancement.


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