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Developing and Delivering Strong Pitches
Lynda M. Applegate, Sarofim-Rock Professor of Business Administration
Entrepreneurs—whether building and launching their own venture or launching new ventures in established businesses—are called on daily to explain the business opportunity they are pursuing to potential customers, partners, suppliers, advisers, investors, and employees. Success in launching a new business depends on an entrepreneur's ability to communicate clearly the compelling market opportunity being pursued, the features of the proposed solution, the resources and capabilities required to implement it, the expected benefits for all stakeholders, the risks involved, and how these risks will be managed. While a business opportunity based on a flawed business model often fails, so too will an amazing opportunity that no one understands. A crisp, well-articulated plan and pitch are not panaceas, but they are important components of building successful businesses.