In November the Baker for Business team visited the HBS Association of Orange County and conducted a seminar on Market Intelligence Done Right
. See the seminar handout, below.
Have a look at our presentation
for the Spring 2017 reunion on our resources for alumni, including eBaker and Baker for Business Research.
Here's one type of report we produce.
It includes an executive summary, a narrative that synthesizes key findings, and links to source documents for those who want to explore a particular point in detail.
We create reports on management practices; industry overviews; customer, supplier and competitor profiles; valuation reports; and deeper dives into specific topics.
The Market Intelligence Done Right handout
offers a framework for tackling research questions and provides tips and tricks about where and how to look for answers.