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HBS Business Summit October 12–14 Register now and confirm your place at sessions on sovereign wealth management, technology's implications for the future, business education in the 21st century...and more. The Summit offers an unprecedented opportunity to discuss key issues facing the global business community. Check the Web site for an up-to-date list of speakers and panelists, including former SEC Chairman Bill Donaldson; Time, Inc. Chair and CEO Anne Moore; and Yahoo! President Susan Decker. Register today and view a list of attendees at the Business Summit Web site.
Alumni Leadership Stories Steve Schwarzman, Donna Dubinsky, Tom Stemberg, and other leading HBS alumni shared their thoughts on success, ethics, and the challenges of the future as part of the School's Institutional Memory Project. Watch the interviews and the oral histories of HBS faculty and community members in the Community Narratives area of the Institutional Memory Web site.
The Conversation: Faculty Respond on Marketing and Democracy Professor John Quelch and Research Associate Katherine Jocz reviewed your comments on marketing and democracy and have posed new questions. Should there be truth-in-advertising standards for politicians as there are for consumer goods? Should the amount of advertising by candidates and interest groups be regulated? Join The Conversation on the Centennial Web site today.
Celebrate the Centennial with Your Local HBS Club HBS alumni clubs throughout the world are hosting Centennial events and celebrations that feature HBS faculty sharing their latest research. Events in June include Dean Jay Light speaking at the HBS Club of Japan.
Visit the Global Outreach site to find out what's happening at a club near you.
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Finland: May 27
Calgary: May 28
The Netherlands: June 7
Toronto: June 11
Ottawa: June 18
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Japan: June 27
Shanghai: July 1
Hong Kong: July 2
Malaysia: August 4
Maine: August 11
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Winners of 2008 HBS Business Plan Contest Announced Congratulations to the winners of the 12th annual HBS Business Plan Contest! Two teams emerged from a field of 70 entrants to claim first prize—$10,000 in cash and $10,000 in in-kind legal and accounting services—during the contest's final round on April 28.
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The winner of the traditional track, EyeViewDigital.com, enables communication between businesses and customers through cutting-edge video technology. The social enterprise track winner, Diagnostics-for-All, is a nonprofit that provides new point-of-care tools to address the needs of the global medical community. Learn more about the contest and view video from the finals.
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World Leaders Convene at HBS for Business and Human Rights Conference Senior managers of companies from across the United States joined thought leaders from nongovernmental organizations (NGOs), scholars from Harvard University, and representatives from the United Nations for the Business and Human Rights Conference at HBS, April 28, 2008. The conference, organized by Assistant Professor Michael Toffel and the U.S. Network of the United Nations Global Compact, addressed issues such as business risk and human rights, shareholder expectations, and monitoring progress. Learn more about the conference and read the keynote speech (pdf) delivered by former President of Ireland Mary Robinson.
Hamilton Hall Selected One of "Boston's Greenest" Buildings (pdf) Hamilton Hall, the first building on the HBS campus to obtain Leadership in Energy and Environmental Design (LEED) certification, has been selected by the Boston Mayor's Office and the American Institute of Architects as one of "Boston's Greenest." The student residence, which was renovated in 2005, has been cited for its use of environmentally friendly materials and energy-efficient practices, which reduce greenhouse gas emissions. Learn more about Hamilton Hall (pdf) and sustainable practice at HBS.
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Alumni Travel
Alumni Travel: Machu Picchu Explorer: July 20–29, 2008 Join fellow alumni and immerse yourself in the myths, legends, and history of the Incas on this 10-day trip. Explore the Sacred Valley of the Incas and the Andean textile markets at Pisaq. Take a breathtaking train ride to Machu Picchu and marvel at the perfectly preserved citadel, which was lost in the jungle for hundreds of years. Find out more and register.
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Check the complete schedule of upcoming programs at the Alumni Travel Web site.
Executive Education
Strategies for Protecting and Monetizing Intellectual Property: July 27–30 Gain an understanding of the partnerships, regulations, and organizations that impact the world of intellectual property. This course for executives in the science and technology, financial-services, and creative industries will help you realize the full value of your organization's intellectual assets and transform them into products that generate financial returns. Learn more and register.
Alumni Career Services
Alumnae: Chart a Course to Work-Life Balance: May 28–29 Discover Charting Your Course, a program for women in career transition, particularly those whose careers have followed a non-linear path. This two-day program is designed to help alumnae develop a strategy for blending career and personal life. Participate in case studies, team exercises, and lectures that will help you realize your personal vision of success. The program is also open to partners of HBS alumni. For more information and to register, go to http://www.alumni.hbs.edu/careers/cyc.html.
Alumni Community
Return to HBS for Spring Reunions: May 29–June 1 Over 30 HBS faculty including Rosabeth Moss Kanter, Howard Stevenson, Warren McFarlan, Josh Lerner, and Bill Sahlman will present their latest research to alumni this year at reunion. Don't miss this chance to reconnect with your classmates and the intellectual life of HBS. Browse the list of this spring's faculty presentations, register today for your reunion, or visit the MBA Reunions page to access your class's Web site and find details on events, attendees, and other important information.
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A Metaphor for Success in Marketing Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? In his new book, Marketing Metaphoria, Professor Emeritus Gerald Zaltman says the problem is that marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Read an excerpt from the book in Working Knowledge and find out why Zaltman says some of the world's most successful companies have leveraged "deep metaphors" to solve their marketing problems.
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HBS Working Knowledge
is an online forum that offers a first look at new thinking from HBS faculty. Browse stories by topic, industry, or faculty at http://hbswk.hbs.edu.
The Danger of "Buying Innovation"
Would Microsoft's proposed merger with Yahoo! have been successful if it had gone through? Professor Clayton Christensen warns in Forbes that incumbent firms face risks when they try to fight off competitive threats from "disruptive companies" through acquisitions. Find out why Christensen says mergers can "vaporize" many of the processes and values that made the acquired firm so attractive in the first place.
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