Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links.
Marketing After the Recession
This downturn has likely changed people's buying habits in fundamental ways. In his blog on marketing issues, Professor John Quelch discusses why marketers must start planning today to reach consumers after the recession. See http://hbswk.hbs.edu/item/6139.html.
Professional Networks in China and America
While American managers prefer to separate work and personal relationships, their Chinese counterparts are much more likely to intermingle the two. Assistant Professor Roy Chua says one result is that doing business in China takes lots of time. See http://hbswk.hbs.edu/item/6129.html.
When the Internet Runs Out of IP Addresses
Experts predict that within three years we will see the last of new Web addresses. What will happen then? The best solution is to create a market for already assigned but unwanted Web addresses, says Assistant Professor Ben Edelman. See http://hbswk.hbs.edu/item/5968.html.
