The Levitt Brand
With his writing, teaching, and research, the late HBS professor Ted Levitt shook up the world of marketing and made the discipline an indispensable element of business strategy and operations. A look back at an HBS legend.
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Customizing Health Care
Mara Aspinall (MBA ’87), past president of Genzyme Genetics, describes how biotech is bringing about a revolution in the way diseases are diagnosed and treated.
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Balanced Equation
HBS Alumni Achievement Award winners are often in the public eye. But what about the personalities behind the famous names? Herein, some surprising revelations emerge as this year’s five honorees chat with the Bulletin.
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Building a Better MBA
MBA degrees are being conferred at a record rate even as critics question the value of a traditional business school education. On the occasion of its Centennial, the School considers how to respond to this challenge.



