Faculty Books
Corporate Information Strategy and Management
by Lynda M. Applegate, Robert D. Austin, and F. Warren McFarlan
(Irwin/McGraw-Hill)
This extensive collection of HBS cases devoted to IT gives an overview of contemporary information systems and technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology.
Global Marketing Management
by John A. Quelch and Christopher A. Bartlett
(South-Western Publishing Company)
The greatest challenge of the global marketplace lies in developing organizational capabilities and managerial competencies to implement a clearly defined strategic intent. This case-based book discusses the marketing challenges faced by global U.S. companies (Bausch & Lomb, Reebok, and Gillette) and international firms (Tesco, Schindler, and Bajaj Auto).
Transforming Your Go-to-Market Strategy
by V. Kasturi Rangan with Marie Bell
(HBS Press)
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. This book shows how members of distribution channels can formulate effective, constantly evolving, mutually beneficial channel strategies. To navigate the complex distribution environment successfully, companies must map the industry channel, build and continually edit their own channel to best serve customers, and align and influence their own channel value chain to ensure that all parties reap appropriate rewards.
Consumer Capitalism
by Gunnar Trumbull
(Cornell University Press)
The author investigates the origins of national systems of consumer protection in France and Germany, where consumer groups and producers organized in the early 1970s to promote the interests of affluent consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, product labeling, quality standards, consumer contracts, and pricing — Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result? Distinctive patterns of national consumption developed that have influenced the market strategies of domestic producers.
