What’s Going on Here?
Who, what, where, when, and why….we’d appreciate any information that will help us identify what’s going on in this photograph plucked from the archives of Baker Library.
Please contact us at bulletin@hbs.edu, or HBS Alumni Bulletin, Teele Hall 361, Soldiers Field, Boston, MA 02163.
We’ll update you on what we have learned in the next issue. Thank you!
LAST ISSUE’S LAST LOOK: Thanks to Ron Demer (MBA ’64), Simon Duffy (MBA ’78), Peter Einstein (MBA ’68), David Kelso (MBA ’77), Jim Kennedy (PMD 17, 1969), Linda Levin Vitale (MBA ’79), Neal Vitale (MBA ’79), and David Wylie (MBA ’84). All identify this photo as related to the Business Game competition. But what students, and when? Demer, who says it’s the 1960s, recalls that the game required small groups of students to make key budget decisions and “balance marketing, R&D, and other expenditures” for a fictional firm. Wylie puts the photo in the early 1980s, noting that the simulated exercise played out on a mainframe, resulting in “these massive team-performance printouts that we pasted on the wall to plan our next moves.” While they can’t name the man with the necktie, Jamie Kiernan and David Nuechterlein (both MBA ’77) identify the students as (from left) Steve Coit, Jamie Kiernan, Pete Stark, and Tom O’Neill (all MBA ’77).
