Alumni Bookshelf
Authentic Leadership
by William W. (“Bill”) George (MBA ’66) (Jossey-Bass)
Drawing from a decade of experience as CEO and chairman of medical technology company Medtronic, George analyzes the causes of the current crisis in corporate leadership and provides guidelines for the next generation of leaders.
Brand Aid
by Brad VanAuken (MBA ’84) (American Management Association)
This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing brand managers and provides readers with exercises to help them assess and advance their own brand-management efforts.
Confessions to a Deaf God
by Gary R. Blinn (MBA ’72) (Xlibris Corporation)
Blinn’s memoir of his two years as a Navy Swift boat skipper in Vietnam’s Mekong River Delta offers a vivid, first-person account of war.
Major General Maurice Rose
coauthored by Steven L. Ossad (MBA ’76) (Taylor Trade Publishing)
With a subtitle World War II’s Greatest Forgotten Commander, this is a biography of the highest-ranking American Jewish officer ever killed in battle.
Send information about new alumni-authored books to bulletin@hbs.edu.
