Alumni Bookshelf
How to Grow When Markets Don't
by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books)
Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers insights on what companies can do to stimulate consistent profits.
Investment Banking: Addressing the Management Issues
by Steven I. Davis (MBA '58) (Palgrave Macmillan)
In his eighth book, international banking consultant Davis offers a timely analysis of the global issues facing the management of investment banks as they address an unprecedented level of overcapacity following the market peak in 2000.
How to Become a Marketing Superstar
by Jeffrey J. Fox (MBA '69) (Hyperion)
In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and innovation. His creative, often counterintuitive advice aims to help readers increase sales in a competitive marketplace.
