In May, the School's annual Alumni Achievement Award was conferred upon six alumni, while two faculty members received the HBS Distinguished Service Award. Profiles of the honorees follow.
Ralph M. Barford
Frank Batten
David J. Dunn
Ann M. Fudge
Ellen R. Marram
Robert F. McDermott
Martin V. Marshall
Arthur N. Turner
Martin V. Marshall (MBA '47, DCS '53)
Henry R. Byers Professor of Business Administration, Emeritus
In 1943, when Martin V. ("Marty") Marshall arrived at Harvard Business School for wartime training to become a naval supply officer, he had no idea that he was beginning an association with HBS - as a student, academic, and administrator - that would span some fifty years. Although he is perhaps most closely identified with the Owner/President Management Program (OPM), Marshall's career was varied and full, both at HBS and beyond. He taught in almost every program at the School, helped set up management institutions overseas, and headed several key HBS policy-making committees. In addition, he found the time to take an active role in the operations of several companies in diverse industries, including helping to run one of New England's largest local advertising agencies.
Marshall grew up in Kansas City during the Depression and worked his way through the University of Missouri before enlisting in the U.S. Navy. He was subsequently posted to HBS, where he completed the first year of the MBA Program before going on active duty from 1944 to 1946. His management experience in military logistics and supply convinced him to return to Harvard. Upon completing his MBA, he was asked to stay on at the School as a marketing casewriter, in which capacity he worked with legendary HBS marketing faculty members such as Melvin Copeland and Malcolm McNair.
From 1953, when he earned a doctorate, until 1974, Marshall developed courses and taught marketing to MBA students. In addition, he initiated three major Executive Education programs in marketing management and sought to expand his global view of business by working with management schools in Europe, Japan, India, Mexico, and Australia. Marshall led several important policy-making committees at HBS and spearheaded the effort in the 1960s to make the MBA Program coeducational.
In 1974, Marshall became a faculty member in the Advanced Management Program and turned his attention to Executive Education. Several years later, he was tapped to teach in the Smaller Company Management Program (SCMP), an innovative offering geared to entrepreneurial ventures and family businesses. Asked to head SCMP in 1981, he shifted the program's focus toward the interests and needs of owner/managers. He devised a unique schedule spread over three years and changed the program's name to Owner/President Management Program in 1985. He helped establish biannual, participant-organized OPM reunions, events that he often still attends. Marshall headed OPM until his retirement from HBS in 1993. All the while, he remained a popular classroom figure. Among OPM participants, his "Marketing Yellow Sheets" - concise notes and observations on marketing - became highly prized for their insights.
The former Henry R. Byers Professor of Business Administration, Marshall is the author of nearly two hundred cases and notes as well as the casebook Cases in Advertising Management. He continues to write and consult, while enjoying travel and other activities with his extended family and staying in touch with OPM graduates.
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Professor of Business Administration, Emeritus
As young man, Art Turner was drawn to literature and "to helping people learn." As a result, he planned to be an English teacher. But during his junior year at Yale, Pearl Harbor and his subsequent service as a U.S. Navy pilot interrupted his plans.
Following the war, he returned to Yale to complete his bachelor's degree and launched his academic career teaching ninth-grade English in Honolulu. At the time, however, intense labor disputes rocked the islands, catching Turner's attention and, ultimately, landing him at Harvard Business School, where he decided to pursue his newfound interest in industrial relations. A course in Human Relations taught by Professor Fritz J. Roethlisberger marked the beginning of Turner's nearly fifty-year foray into organizational behavior, including pioneering efforts in the field of quality of work life.
Earning his MBA in 1950, Turner joined the Technology Project at Yale's Institute of Human Relations, where his work with Charles R. Walker and Robert H. Guest led to landmark research on work design and satisfaction. In the mid-1950s their studies culminated with the publication of The Foreman and the Assembly Line and Turner's influential Harvard Business Review article, "Management and the Assembly Line." Both these works demonstrated how assembly-line technology, with its mechanical pacing, repetitiveness, and impersonality, caused worker morale to suffer.
After completing a doctorate in human relations in industry at Cornell University in 1958, Turner joined the HBS faculty and, with colleague Paul R. Lawrence, opened up a new line of research on work teams and job design. Their book, Industrial Jobs and the Worker, challenged management theories then in vogue by suggesting that jobs should be designed around people's needs, an idea that has gained popularity in recent years.
Turner's greatest rewards, however, have come from teaching. As a young professor, he taught Interpersonal Behavior, an acclaimed course designed to improve students' ability to understand and work with others. In 1968 the Ford Foundation granted Turner a visiting professorship at the Indian Institute of Management, where he advised faculty on course development and consulting projects. On returning to HBS, he designed an innovative field-study course called Consulting and Management Practice. The course provided student teams with intensive faculty coaching on projects with actual clients. Turner cites the course as his "most rewarding experience at HBS."
His year in India kindled Turner's interests in management education and consulting in emerging countries. He later returned to India to work on a major training and development program for a government planning commission. He also became involved in management development projects in Nigeria, Kenya, Indonesia, Singapore, Japan, Cyprus, and Pakistan, among other countries.
Turner retired from the active HBS faculty in 1984 to spend more time working overseas, which included a Fulbright fellowship in New Zealand. He has served as an advisor to the Harvard University Extension School's certificate program in administration and management and taught a popular Extension course in organizational behavior. In 1996 the Extension School honored him with its Exemplary Service Award.
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